September 16, 2021
We've seen how social media video production has increased tremendously throughout the years on all kinds of social media platforms. Apart from being entertaining, they have become a handy and quick tool for investigation into all sorts of subjects. After all, in this high speed and fast-paced changing world, watching a short tutorial is much more exciting and efficient than reading a step-by-step guide. Many people tend to agree! And it's just the beginning.
Video content will keep growing and is here to stay. According to Cisco's Annual Internet Report, online videos will account for 82% of all Internet traffic by 2022. A study by the creative firm Animoto found that most digital consumers prefer video content on social media.
So, what is video content? Video is one of the most powerful marketing tools. It is a content tactic to promote your product or service through an engaging and attractive format. It comes in many forms, and it can be any length. It just depends on your objective, channel, and public. Through video content, companies can catch their audience's attention with powerful moving images, animation, sound effects, and music.
Typical forms of video content include vlogs, animated GIFs, live videos, customer testimonials, recorded presentations, and webinars. Let's learn about some of them in detail.
With that in mind, let’s look at some of the most frequently used types of videos.
These are very popular nowadays since many platforms offer live streaming features and audiences love them. Take Instagram, for instance. Users can promote products, break headline news, or announce something significant about their brand through this video format while millions watch, react, and generate comments instantly. They are also a great way to boost engagement and connect with the viewers spontaneously. It draws viewers closer through uniqueness and authenticity.
These are one of the most searched videos online because they solve the user’s question or immediate pain point. A quick and easy-to-consume instructional video becomes beneficial since learning is best achieved when the instruction is clear and straight to the point.
These videos are a great way to show your audience what they can’t see from home, something like a “behind the scenes.” You can do live streaming during the event using Facebook Live, Twitter’s functionality, or Instagram Live, or record the event, edit the footage and publish the video afterward. Even video content is an excellent strategy for launching a new service or product.
These videos offer an immersive experience for your users, who can dive deep into your brand, getting to know it on a more personal level. The users can get to know your office headquarters, the process of creating your product or service, your day-to-day lifestyle, your culture, and more. Usually, “behind the scenes” video content is spontaneous and improvised to a certain degree.
Interview videos are perfect for building brand authority since they allow you to align your brand with a thought leader or an inspiring person. Interviews help you establish authority with input from a respected voice and give your audience an intimate one-to-one experience. With this experience, you'll be able to host someone from your business or market space, answering hard-hitting questions and generating debate. Like a vlog, a good interview should follow a set of guidelines, but it shouldn't feel scripted; the more natural, the better.
Animation is a popular technique that allows designers to create stories and bring them to life uniquely. Therefore, this will always be an excellent way to attract your audience's attention. These are one of the most fun types of video content.
Reputation is all about what your stakeholders say about you and your brand, and these types of videos help to achieve positive feedback or review everyone’s looking for.
Currently, the brand that does not use video as part of its social media strategy, or marketing strategy in general, will be left behind in the digital marketing space.
With a solid content marketing strategy that considers your brand, audience, and goals, you can start utilizing these types of video content to your advantage by offering real value for your viewers and differentiating your brand from the rest.
Do you need to create unique video content for your social media platforms? We can help you with that.
Lean Marketing provides you with a team of qualified professionals who will develop motion graphics animations that you’re looking for. We can help you tell your story in the most magical way.
Lilia Chica is a bilingual (Spanish and English) specialist in corporate communications, with a degree in Communications and Journalism and a post-graduate degree in Communications Management. She has more than eight (8) years of experience with different communication functions, marketing, and organizational culture strategies. Committed, creative, highly adaptable, and results-oriented.
Laura Marulanda Muñoz
Maria Jose Pelaez Sierra
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