our management team
CEO and Co-Founder of Lean Solutions Group
Robert Cadena is currently the CEO and Co-founder of Lean Solutions Group. Mr. Cadena has spent his entire career in logistics, having founded a transportation brokerage business in 2001 which was supported by his back-office operation in Colombia.
After selling his brokerage business, Mr. Cadena decided to dedicate all his energy on helping others in the logistics industry cut costs by setting up their own operations in Colombia. Today, Mr. Cadena has helped over 500 US based companies set up a satellite office in Latin America. These companies have reduced employee turnover, cut costs, eliminated the legal risk from ever increasing HR related issues, and created the ability to expand their workforces at a pace that would not be possible in the United States.
Under Mr. Cadena’s leadership, Lean Solutions currently has over 9,000 employees in five different Colombian cities, Guatemala, and the Philippines, expanding into Mexico in 2023. Under Mr. Cadena’s management, Lean Solutions has been on INC5000 fastest growing private companies in America four years straight. Mr. Cadena’s s vast experience has allowed him to provide tailor-made solutions for his customers in need of staff augmentation for operations, technology, sales, marketing, and traditional BPO services.
Co-Founder and Advisor
David Bell has been a leader in the transportation industry for over 25 years, beginning his industry career in 1993. In his early career, he started as a dispatcher at Precise Transportation and then joined Gateway Transportation Services as the Operations Manager. In 2001, Mr. Bell joined Cargo Transportation Services, Inc., where he served as CEO until 2011 when Cargo was bought by Smith Transportation Services, Inc. David was an equity holder and the COO of Smith Transportation until 2018 when it was sold to a Private Equity firm.
Scott Rohleder has accumulated over 30 years of business experience. His career began as a Certified Public Accountant (CPA) with Price Waterhouse as an auditor. After an early promotion, Mr. Rohleder was hired as the Controller of CRC Products, Inc. During his tenure, he was promoted to Chief Financial Officer and then Chief Operating Officer, and finally, to President. More recently, Mr. Rohleder served as the Chief Operating Officer of a membership organization comprised of business owners, Vice President of Operations of a US-based national trucking company and acting chief financial officer for a diversified publicly traded company headquartered in Australia.
Before these roles, he was a director in a full-service accounting firm. Currently, Mr. Rohleder provides a broad spectrum of advisory services to early-stage businesses, many of which he is a member of the Board of Directors. Besides serving as a Director for Lean Staffing, he is a director for a condominium association in St. Kitts, a publicly-traded branding company in Canada, and a biotechnology company in Florida.
Joaquin Oliveras serves as Chief Financial Officer of Leans Solutions Group. A proven senior corporate leader in finance, business strategy, and due diligence, Mr. Oliveros has more than 20 years of experience in the human capital management space. He has built a career supporting corporate strategy and development, multi-country financial objectives, and due diligence for several of the world's best private equity funds and Fortune 500 businesses. Prior to joining Lean Solutions Group, Mr. Oliveras served as the Senior Vice President and Chief Financial Officer of PepsiCo Mexico. His responsibilities included capital allocation and annual investments of $550 million in PepsiCo’s Central and South American Foods, engaging with treasury, control, operations, strategy, and corporate divisions and externally operating with suppliers, customers, and key stakeholders. Joaquin earned a Master of Business Administration degree at the Yale University School of Management. He began his career in macroeconomic and trade policy with Uruguay’s Department of Treasury as an advisor to the Minister after which he held executive positions with Price water house Coopers and with PepsiCo in support of their Latin American markets.
Dany J. Garcia Moreno
Dany Garcia Moreno, currently appointed as Chief Operating Officer at Lean Solutions Group started his professional development in his early 20's. Mr. Moreno first gained expertise in the product auditing field for NESTLE U.S.A. and Conagra on the Manufacturing Improvement Division. His involvement in process management and standard operation audits paved the way for his extensive and ongoing experience in the logistics and management field. Initially, in 2012, Mr. Moreno's experience was focused on Brokerage and Carrier sales; however, it expanded later into broader logistics such as the asset-based industry, drayage, bonded shipments, and more.
As the Senior Broker for an asset-based U.S. Trucking company, he worked his way up to Head of operations, running multiple divisions and departments in Lean Staffing Solutions, currently known as Lean Solutions Group. Mr. Moreno's management plan includes the company-wide certification of ISO 9001 by an international entity, the yellow belt certification for all company managers, and the implementation of auto sustainable processes and projects such as the seniority and experience color ranking. Mr. Moreno's latest contribution includes the standardization of the sales and client onboarding process.
Alfonso is an Electronic Engineer, full-stack developer, and technology executive focused on the logistics industry. He has participated in creating state-of-the-art technology solutions such as fully automated vehicle access control systems with ALPR. He is a seasoned head software developer knowledgeable in various high- and low-level programming environments, IT project manager, and leader of software divisions, taking projects from zero to completion on live production environments in record time. Mr. Quijano is a versatile engineer with operations experience focused on building highly efficient technology teams and supporting company departments, including HR, Marketing, Sales, PR, and IT.
Senior VP of Operations
Daniel Agamez is a business administrator with over five years of professional experience in the transportation and logistics industry. Leading teams of more than 1,000 employees, he has come to understand the importance of high-quality services. He aims to define, and most importantly, create an all-time high service standard for internal and external clients. Establishing a more integral organization focused on its human resource is one of his main drivers. Daniel believes that grasping and embracing the significance of a well-built team is crucial, from a holistic point of view, and is the key to significant success.
Mary Jane Velasquez
Human Resources Vice President
Mary Jane Velasquez is the Vice President of Human Resources for Lean Staffing Solutions, Inc. She has rapidly progressed in her levels of responsibility at LSS. Ms. Velasquez has accumulated ten years of business experience. Before joining Lean Staffing, Ms. Velasquez developed her exemplary management and organizational abilities at ECOPETROL, a Colombian refinery and oil company where she served in various roles of responsibilities. Mary Jane utilizes her skills, bringing balance and organization to an ever-growing workforce for Lean Staffing, through strategic tools and techniques. Ms. Velasquez spent three years living, working, and studying at Greenwich University in London, where she received a master's degree in International Human Resource Management. She has also received her bachelor’s degrees in both Business Management with an emphasis on International Business and Finance at Tecnologica Bolivar University, Cartagena.
VP of Marketing
Gena has amassed 18 years in the transportation industry serving in sales and marketing roles for both the U.S. transportation industry and the maritime industry. Before joining Lean Staffing, Gena was employed by Triumph Business Capital (“Triumph”) for 12 years in various roles of progressive responsibility, including V.P. of Marketing. During her tenure with Triumph, Ms. Mann managed and implemented five sales and marketing management systems, four new product introductions, three different CRM systems, two re-branding initiatives, and one acquisition. She is a graduate of Texas Tech University, Rawls College of Business, where she earned a BBA degree in Marketing.
VP of Business Development
Michael Foy serves as Vice President of Business Development of Lean Solutions Group. A proven senior leader in finance, logistics and management, Mr. Foy has more than 30 years of experience in the supply chain & transportation industry. He has built a career supporting corporate financial models, operational sales efforts, and process improvement for several leading companies.
Prior to joining Lean Solutions Group, Mr. Foy served as executive vice president of Maersk, Green Mountain Technology, iDrive Logistics and Prime Systems. His responsibilities included stabilizing sales functions and freight operations, formulating training programs & developing sales teams, improving productivity and increasing profits. He held leadership roles at FedEx Services for more than 13 years as district sales manager and managing director, steering teams across the nation and revenue growth by over $1.5 billion in his tenure.
In his early career, Foy founded a technology-staffing branch company from scratch. He was a driving force in hiring operational and sales teams, spearheading management and business growth for its parent company, Alternative Resources Corporation.
Michael earned a master’s degree in Organizational Management from the University of Phoenix and began his career with UPS, where he built the foundations of his vast skill set in freight transportation and logistics, operations, IT, finance and sales.
Senior VP of Operations at Lean Tech
Luis Encinales is the Head of Lean Tech's Operation Department. He is an Electronic Engineer passionate about technology, software development, product management, and innovation. He has over six years of experience working in the tech and software development industry and more than three years working at Lean Solutions Group. He started his career as a junior mobile developer in Italy after receiving his master's degree in Automation Engineering from Politecnico di Milano University. Afterward, Mr. Encinales grew in the software development industry, going through positions such as backend lead, tech lead, and project manager, acquiring knowledge and experience from a technical side and a managerial standpoint. He received honors as the best student in his class for his bachelor's degree in Electronic Engineering from the Universidad del Norte, which he studied with a full scholarship. Mr. Encinales was also selected for another scholarship program for his master's degree in Italy.
Director of US Operations
Sergio Alvarez is the Director of U.S. Operations at Lean Solutions Group. Mr. Alvarez started in the transportation industry in 1997 with drayage, hazmat, and bonded shipments. With over 24 years of experience, Sergio utilizes his knowledge and expertise to assist customers in getting the most out of their nearshore partner. Alvarez is a highly resourceful and self-motivated individual who maintains efficient operations by effectively managing staff, facilities, and equipment and building solid relationships with clients. In 2009, Mr. Alvarez worked in an asset-based 3 PL company, managing LTL, TL, Intermodal, and Volume shipments.
Sergio was one of the first LSG customers utilizing the Colombia operation to streamline the LTL and TL division processes. He helped grow that team from data entry and track trace to carrier sales, AP/AR, claims, bill auditing, etc. Mr. Alvarez had the privilege of getting his associate degree from Florida State University and his bachelor's from Dakota Wesleyan University.
Director of Customer Success
Joshua Bailey is the Director of Sales and Customer Success at Lean Solutions Group. Mr. Bailey is a dynamic, motivated, and dedicated executive with extensive expertise in quality assurance, prospecting, strategic sales, operations, and new business development. Joshua has over fifteen years of experience in sales and management and documented accomplishments spanning multiple industries (Automotive, SAAS, Logistics, Retail, and Supply Chain). Mr. Bailey has a Lean Six Sigma Black Belt certification and is laser-focused on applying his knowledge to create excellent customer experiences and scaling the Lean organization. Before working at Lean, Joshua was VP of Carrier Operations, where he launched initiatives to increase revenue, successfully launch technology applications, and enhance overall customer satisfaction. Additionally, Mr. Bailey was part of the team that led his former organization to be ISO 9001:2015 certified.
Morley De Moya
Director of Operations (Northbound Region)
Morley de Moya is the National Director of Operations of the Northbound Region. Mr. De Moya graduated from college with a bachelor's degree in occupational health. In 2016, he started his career at Lean staffing, working as a dispatcher for Smith Transportation. He continued developing his professional career within the LTL division of Smith Transportation, where he became an expert in over-the-road transportation, volume and partial shipments, LTL, and TL. Mr. De Moya was brought to the LSG operations team in mid-2018 as an Operations Manager overseeing a total of 12 accounts, a role which he performed until November 2018. Afterward, Mr. De Moya was promoted by our Director of Operations to Branch Manager for our Cartagena office. Morley currently oversees and leads the entire operation for our Cartagena branch with over 20 different logistics accounts and more than 300 employees.
Director of Operations (Central Region)
Valeria Rojo is the Director of Operations for our Central Region. Ms. Rojo initiated her career with Lean Staffing in 2015 as a Logistics Coordinator. Valeria has vast experience in Customer Service, Dispatch, and Tracking fields for Logistic Companies specialized in Home Deliveries. Ms. Rojo continued her growth with LSG when she was appointed as an Operations and Implementations Manager in early 2018, a role which she performed until mid-2019. Ms. Rojo was then promoted as Branch Manager for our newest office in Bogota. As a result of her continued work and strive for excellence, she has contributed to the impressive growth our Bogota office has experienced. Ms. Rojo graduated from Universidad Autonoma Del Caribe with an International Business, and Finance Degree focused on Logistics and International Commerce.
Director of Global Forwarding
Jorge Vizcaino is the Head of Lean Solutions Freight Forwarding Division. Mr. Vizcaino has 8+ years of logistics and transportation experience. Before joining Lean Staffing, Mr. Vizcaino worked for different industries, including international logistics, foreign trade, and supply chain, and in operational and managerial positions for a global ocean transportation carrier. Afterward, he moved to a Canadian raw materials international broker, where he occupied different positions in customer service, exports, imports, and compliance areas, acquiring relevant knowledge of the global markets and the logistics industry. Mr. Vizcaino received his bachelor’s degree in International Business Management and an undergraduate diploma in international trade, supply, and distribution from Libre University, in Barranquilla.
Director of Client Relations and Concierge
Valery Vega is the Director of Client Relations and Concierge. Ms. Vega has more than seven years of experience in the industry. At Lean Solutions Group, Valery has worked for many clients in different positions, starting as a Logistics Coordinator and scaling up to a Managing position in only one year. She was part of the Operations Department at Lean Staffing for two years. Afterward, she became the Lean BPO Director for two years before being promoted to her.
Branch Manager - Guatemala
Isaac Orozco serves as Lean Solutions Group's Branch Manager in Guatemala. He started his career at Lean Solutions Group in 2017 as a Customer Service Representative for one of the pioneer U.S.-based companies in Barranquilla. Isaac had the opportunity to work in different areas, such as brokerage, LTL, and FTL, and dispatch on the domestic side, where he developed communication, leadership, and problem-solving skills. His hard work did not go unnoticed; that's why by late 2020, he made a jump in his career by becoming an Operations Manager for the Bogota branch. After one year of dedication in this role, Mr. Orozco was promoted to Country Manager in Guatemala.
Branch Manager - The Philippines
Tatiana Charris is the branch manager for our Philippines Branch. She is an Industrial Engineer graduate from the Autonoma Del Caribe University, focusing her dissertation on Strategic Management. Tatiana started with LSG as a Logistics Coordinador back in 2019, where she was able to excel in client resolution and shipping efficiency for Final Mile due to her previous Customer Service experience. As a result of her strong work ethic and dedication, Tatiana then started supporting the Operations Team relocating to our Bogota branch at the time and subsequently the Implementations Team, further fostering the growth and excellence that is characteristic of LSG. In 2022 Tatiana was named the Bogota Brach Manager and most recently, due to her excellent client handling and strong leadership skills, she has taken on our Philippines Branch to support our continued growth and further consolidation of the branch.
Branch Manager – Barranquilla Office
Cindy Mercado is the Branch Manager for the Barranquilla office. Ms. Mercado graduated in 2011 as a Professional in Finances and International Relations from Corporación Universidad De La Costa (CUC). Ms. Mercado worked for five years as a Customer Service Representative for two U.S.-based services companies in Barranquilla. In July 2013, her experience allowed her to land the LTL Operation Assistant position in Cartagena. Ms. Mercado started working at Lean Solutions Group CEO's LTL branch, part of an asset-based U.S. Trucking company, one of LSG's first clients. During this time, Ms. Mercado had the opportunity to work in different areas, including drayage, brokerage, carrier sales, LTL, and FTL on the domestic side. Ms. Mercado grew her career path within this account, transitioning from an LTL Operations Assistant to a Supervisor in 2015 in Cartagena. Then in 2017, Mercado returned to Barranquilla as an Account Manager for that same account and, by late 2020, become the Branch Manager for not only the most significant LSG branch but also their headquarters.
Branch Manager - Bucaramanga Office
Kristell Pardo is the branch manager for our Bucaramanga branch. She is an International Business graduate from the EAN University. Kristell started her professional career as a logistics coordinator back in 2017, where she gained knowledge about different positions within the supply chain and logistics industry, focusing mainly on the LTL modality. Kristell started developing new skills and therefore transitioned to being a corporate trainer. In January 2019, she moved to Bogota and helped open the branch alongside our COO, Dany Moreno. Since that time, she gained personnel management skills which allowed her to become an Operations Implementations manager. As an Operations & Implementation manager, Kristell had the opportunity to land big names in the transportation industry, establish great partnerships and business relationships with clients, and contribute to the branch's growth and development.
Branch Manager - Cartagena Office
Rebecca Barriga is the Branch Manager for our Cartagena Branch. She started her professional career as a customer representative at her university. Rebecca then had the opportunity to work as an intern for the Operations Department in the Port of Cartagena, Sociedad Portuaria, where she gained logistics knowledge and personnel management skills as part of the Refrigerated Containers Division for over a year. In October 2019, due to her previous experience, she started working as an Operations Administrative Assistant in Lean Staffing, assisting the Manager in developing the Branch and boosting clients' growth. During her time at Lean Solutions Group, Rebecca has developed managerial and efficient problem-solving skills, which have helped her contribute to the Branch's growth and the success of its customers and consolidate one of the biggest clients for LSG in the city.
Branch Manager – Bogota Office
Andreina Guillen is the LSG Bogota Branch Manager. Andreina has over ten years of experience in the outsourcing and customer service industry. She started as a dispatcher for an after-hours account. After just six months, she was offered the opportunity to be part of the Operations division in the LSG Cartagena branch. She learned more about the company and its internal operations during this time. In 2022, Andreina was promoted to Senior Operations Manager for the Cartagena Branch. During her time in this role, she was able to access more responsibilities, gain exposure, and work closely with upper management. Due to her excellent performance and commitment, Andreina is now the LSG Bogota Branch Manager.
In-House Legal Counsel
Carlos Solano is Legal Counsel for Lean Solutions Group. Mr. Solano graduated from the Universidad de Cartagena with a Labor and Industrial Relations Major and is currently a candidate for a master's degree in Labor Law, Labor Procedure, and Social Security from Universidad del Externado in Bogota, Colombia. Mr. Solano began working with Lean Solutions Group in 2015 and currently represents LSG in all judicial matters. His personal distinction has always been to execute all duties from a preventive perspective to protect our company's interests in the areas of labor, civil, and commercial law.
Mr. Solano's expertise provides our Board of Directors with the trust and confidence they require in the decision-making process of these areas of law. Mr. Solano has over 15 years of experience advising companies on litigation processes. During these years, he has provided services to companies within many different areas such as Construction, Health, Gastronomy, Logistics, Technology, and the Public Sector through the Mayor's Office in Cartagena, Colombia.