our management team

Robert Cadena, CEO and Co-founder of Lean Solutions Group, boasts an extensive career in logistics. He initiated his journey by establishing a transportation brokerage business in 2001, supported by a back-office operation in Colombia. Following the sale of his brokerage firm, Mr. Cadena pivoted to assist logistics companies in reducing costs by establishing operations in Colombia.

Under his guidance, over 600 U.S.-based companies have successfully set up satellite offices in Latin America, achieving significant reductions in employee turnover, cost-cutting, and legal risk mitigation in HR issues. This strategic expansion has enabled these firms to grow their workforces more rapidly than possible within the U.S.

Today, Lean Solutions Group thrives under Mr. Cadena's leadership, employing over 9,000 staff across five Colombian cities, Guatemala, the Philippines, and expanding into Mexico in 2023. His adept management has led the company to feature on the INC5000 list of fastest-growing private companies in America for four consecutive years.

With a profound understanding of staff augmentation needs in operations, technology, sales, marketing, and traditional BPO services, Mr. Cadena continues to deliver tailor-made solutions, cementing his reputation as a visionary leader in the logistics sector.

With almost 30 years in the transportation sector, David Bell is at the forefront of strategic development for Lean Solutions Group, Today, he is an instrumental figure in shaping the go-to-market strategies, partnership alignments, and visionary roadmaps for the company.  

Beginning his career in 1995, he quickly ascended through various roles in the transportation industry. His leadership as CEO of Smith-Cargo Transportation led to its successful exit and sale to a Private Equity firm.

Joaquin Oliveras serves as Chief Financial Officer of Leans Solutions Group. A proven senior corporate leader in finance, business strategy, and due diligence, Mr. Oliveros has more than 20 years of experience in the human capital management space. He has built a career supporting corporate strategy and development, multi-country financial objectives, and due diligence for several of the world's best private equity funds and Fortune 500 businesses. Prior to joining Lean Solutions Group, Mr. Oliveras served as the Senior Vice President and Chief Financial Officer of PepsiCo Mexico. His responsibilities included capital allocation and annual investments of $550 million in PepsiCo’s Central and South American Foods, engaging with treasury, control, operations, strategy, and corporate divisions and externally operating with suppliers, customers, and key stakeholders. Joaquin earned a Master of Business Administration degree at the Yale University School of Management. He began his career in macroeconomic and trade policy with Uruguay’s Department of Treasury as an advisor to the Minister after which he held executive positions with Price water house Coopers and with PepsiCo in support of their Latin American markets.

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Jeff Aldaz serves as the Chief Operating Officer at Lean Solutions Group. A strong leader with a proven track record of excellence, Jeff brings 20 years of experience in global operations, global business services, project management, and business process improvement.

Jeff not only excels at implementing fact-based strategies to optimize cost-effectiveness and refine processes but is also an expert in managing stakeholders and liaising with executives, functional leaders, and process owners to drive performance.

Prior to joining Lean Solutions Group, Jeff was the senior vice president of Global Business Services at Alorica and previously held senior leadership positions at Ingram Micro, SYNNEX, and Mi Pueblo Foods. 

A certified Master Black Belt in Six Sigma, Jeff has vast experience leading high-performing teams in Asia Pacific, Latin America, North America, and Europe. He has also managed projects and operations in more than 40 countries. 

Jeff has a Master of Business Administration with an emphasis in Operations & Production Management from the University of California, Riverside.

Chris Strammiello serves as the Chief Revenue Officer at Lean Solutions Group. Mr. Strammiello brings a wealth of experience to his role with a comprehensive background in product sales, strategy and marketing. Prior to his position at Lean Solutions Group, Mr. Strammiello was the Senior Vice President of Channel Sales at Kofax and previously held various leadership positions at Nuance and Xerox.

Throughout his career as a strategic leader in software sales, Mr. Strammiello has been recognized for his ability to drive change and seamlessly integrate mergers and acquisitions, resulting in transformative shifts within software companies. His leadership style is inspirational, and he excels at building high-performance teams based on trust and rapport. He ensures that key leaders are actively involved in every initiative, making them valuable stakeholders.

Mr.Strammiello obtained a Bachelor of Science degree in Marketing from the University of Connecticut.

Alfonso is an Electronic Engineer, full-stack developer, and technology executive focused on the logistics industry. He has participated in creating state-of-the-art technology solutions such as fully automated vehicle access control systems with ALPR. He is a seasoned head software developer knowledgeable in various high- and low-level programming environments, IT project manager, and leader of software divisions, taking projects from zero to completion on live production environments in record time. Mr. Quijano is a versatile engineer with operations experience focused on building highly efficient technology teams and supporting company departments, including HR, Marketing, Sales, PR, and IT.

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Dany Garcia Moreno currently appointed as Chief Operating Officer at Lean Solutions Group started his professional development in his early 20's. Mr. Moreno first gained expertise in the product auditing field for NESTLE U.S.A. and Conagra on the Manufacturing Improvement Division. His involvement in process management and standard operation audits paved the way for his extensive and ongoing experience in the logistics and management field. Initially, in 2012, Mr. Moreno's experience was focused on Brokerage and Carrier sales; however, it expanded later into broader logistics such as the asset-based industry, drayage, bonded shipments, and more.

As the Senior Broker for an asset-based U.S. Trucking company, he worked his way up to Head of operations, running multiple divisions and departments in Lean Staffing Solutions, currently known as Lean Solutions Group. Mr. Moreno's management plan includes the company-wide certification of ISO 9001 by an international entity, the yellow belt certification for all company managers, and the implementation of auto sustainable processes and projects such as the seniority and experience color ranking. Mr. Moreno's latest contribution includes the standardization of the sales and client onboarding process.

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Adrian Giannini is the Chief Product Officer at Lean Solutions Group. Giannini is an accomplished professional with a proven track record of excellence in product development and strategy that brings a wealth of expertise to his role.

Before joining Lean Solutions, Adrian served as a Software Architect at Terminales Portuarias Argentinas, where he gained invaluable experience in managing complex supply chain operations and optimizing logistics processes. Adrian's contributions to the organization enhanced efficiency and streamlined operations.

Adrian's passion for innovation led him to a role as the CTO at DexFreight, a technology-driven logistics platform. During his tenure, he spearheaded the development of cutting-edge solutions and enhanced the platform's capabilities, transforming logistics operations, driving growth and customer satisfaction.

Additionally, Adrian served as Co-Founder and CTO at Fortune3, an esteemed e-commerce platform, where he successfully led the development and launch 1000s of online retail and wholesale solutions. Adrian's expertise in the e-commerce space and strategic vision contributed to the growth and success of the Fortune3 platform.

Adrian's combined experience in logistics, technology, and e-commerce has shaped him into a versatile leader in the product management field. His ability to navigate complex industries and drive innovation has made him a valuable asset to Lean Solutions Group and the wider business community. Adrian continues to impact the industry significantly with a focus on delivering exceptional products and driving strategic growth.

Alejandro Romo serves as Chief Human Resources Officer of Lean Solutions Group. A proven leader in commercial and manufacturing North and Latin American markets, Mr. Romo has over 23 years of experience in human resources. He built his career executing business transitions, implementing talent acquisition affairs and operations, building and developing diversity, equity, and inclusion (DEI) strategies, and amplifying and expanding profit growth.

Prior to joining Lean Solutions Group, Mr. Romo served as the Head of Human Resources for PepsiCo Beverages Mexico, Andean Region, Central American, and Caribbean. In the role, he was responsible for driving an integrated- and people-focused agenda that delivered tangible value across the Latin American sector and operating units - generating $7.2 billion in annual sales with more than 70,000-plus employees across 23 key markets.

Mr. Romo studied at the ITESO Guadalajara,Mexico, where he earned a Bachelor of Industrial Relations. He received his World Class Employer Branding certification from the Employer Branding Academy.He currently serves on the board of directors of the Latino Professionals, Panamerican University, and the academic advisory board of the Instituto Tecnológico y de Estudios Superiores de Occidente (ITESO).

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Daniel Agamez is a business administrator with over five years of professional experience in the transportation and logistics industry. Leading teams of more than 1,000 employees, he has come to understand the importance of high-quality services. He aims to define, and most importantly, create an all-time high service standard for internal and external clients. Establishing a more integral organization focused on its human resource is one of his main drivers. Daniel believes that grasping and embracing the significance of a well-built team is crucial, from a holistic point of view, and is the key to significant success.

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Mary Jane Velasquez is the Vice President of Human Resources for Lean Solutions Group, Inc. She has rapidly progressed in her levels of responsibility at Lean Solutions Group. Ms. Velasquez has accumulated ten years of business experience.  Before joining Lean Solutions Group, Ms. Velasquez developed her exemplary management and organizational abilities at ECOPETROL, a Colombian refinery and oil company where she served in various roles of responsibilities. Mary Jane utilizes her skills, bringing balance and organization to an ever-growing workforce for Lean Solutions Group, through strategic tools and techniques. Ms. Velasquez spent three years living, working, and studying at Greenwich University in London, where she received a master's degree in International Human Resource Management. She has also received her bachelor’s degrees in both Business Management with an emphasis on International Business and Finance at Tecnologica Bolivar University, Cartagena. 

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Gena has amassed 18 years in the transportation industry serving in sales and marketing roles for both the U.S. transportation industry and the maritime industry. Before joining Lean Solutions Group, Gena was employed by Triumph Business Capital (“Triumph”) for 12 years in various roles of progressive responsibility, including V.P. of Marketing. During her tenure with Triumph, Ms. Mann managed and implemented five sales and marketing management systems, four new product introductions, three different CRM systems, two re-branding initiatives, and one acquisition. She is a graduate of Texas Tech University, Rawls College of Business, where she earned a BBA degree in Marketing.

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Morley de Moya is the VP of Operations of the Northbound Region. Mr. De Moya graduated from college with a bachelor's degree in occupational health. In 2016, he started his career at Lean staffing, working as a dispatcher for Smith Transportation. He continued developing his professional career within the LTL division of Smith Transportation, where he became an expert in over-the-road transportation, volume and partial shipments, LTL, and TL. Mr. De Moya was brought to the LSG operations team in mid-2018 as an Operations Manager overseeing a total of 12 accounts, a role which he performed until November 2018. Afterward, Mr. De Moya was promoted by our Director of Operations to Branch Manager for our Cartagena office. Morley currently oversees and leads the entire operation for our Cartagena branch with over 20 different logistics accounts and more than 300 employees.

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Jorge Vizcaino is the VP of Global Forwarding division. Mr. Vizcaino has 8+ years of logistics and transportation experience. Before joining Lean Solutions Group, Mr. Vizcaino worked for different industries, including international logistics, foreign trade, and supply chain, and in operational and managerial positions for a global ocean transportation carrier. Afterward, he moved to a Canadian raw materials international broker, where he occupied different positions in customer service, exports, imports, and compliance areas, acquiring relevant knowledge of the global markets and the logistics industry. Mr. Vizcaino received his bachelor’s degree in International Business Management and an undergraduate diploma in international trade, supply, and distribution from Libre University, in Barranquilla.

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Valeria Rojo is the VP of Operations for our Central Region. Ms. Rojo initiated her career with Lean Solutions Group in 2015 as a Logistics Coordinator. Valeria has vast experience in Customer Service, Dispatch, and Tracking fields for Logistic Companies specialized in Home Deliveries. Ms. Rojo continued her growth with LSG when she was appointed as an Operations and Implementations Manager in early 2018, a role which she performed until mid-2019. Ms. Rojo was then promoted as Branch Manager for our newest office in Bogota. As a result of her continued work and strive for excellence, she has contributed to the impressive growth our Bogota office has experienced. Ms. Rojo graduated from Universidad Autonoma Del Caribe with an International Business, and Finance Degree focused on Logistics and International Commerce.

In 2015, Maria Patricia Crissien embarked on her LSG journey as a Data Entry Specialist for 3PLs and Asset-based operations. Her exceptional dedication quickly set her apart, propelling her into leadership roles as she progressed within the organization. Notably, she founded and led the Quality Department, securing international certifications highlighting her strategic insight and foresight in championing LSG's excellence.

Ms. Crissien's influence expanded further when she assumed the role of leading the Strategic Development Vice Presidency. In this capacity, she elevated organizational standards and actively sought avenues for continuous improvement that aligned with LSG's overarching goals. Holding a Major in Law from Universidad del Atlantico and certified as an ISO audit specialist, her academic and professional achievements mirror her commitment to fostering excellence within the organization.

With over 8 years of profound expertise in quality management and extensive experience leading large-scale teams, Juan Felipe Ñañez is a notable figure in the field.  

Since joining Lean Solutions Group two years ago, Juan has made a substantial impact as the VP of Quality Excellence. His role involves championing initiatives to optimize internal processes, elevate operational performance, and drive productivity throughout the organization.  

Mr. Ñañez's journey before joining Lean Solutions Group encompasses diverse roles within quality and management. His versatile experience spans various industries, and his career progression has witnessed him assuming increasing responsibility, thus contributing to his exceptional grasp of quality and operational efficiency.

Luis Encinales is the Head of Lean Tech's Operation Department. He is an Electronic Engineer passionate about technology, software development, product management, and innovation. He has over six years of experience working in the tech and software development industry and more than three years working at Lean Solutions Group. He started his career as a junior mobile developer in Italy after receiving his master's degree in Automation Engineering from Politecnico di Milano University. Afterward, Mr. Encinales grew in the software development industry, going through positions such as backend lead, tech lead, and project manager, acquiring knowledge and experience from a technical side and a managerial standpoint. He received honors as the best student in his class for his bachelor's degree in Electronic Engineering from the Universidad del Norte, which he studied with a full scholarship. Mr. Encinales was also selected for another scholarship program for his master's degree in Italy.

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Joshua Bailey is the Director of Sales and Customer Success at Lean Solutions Group. Mr. Bailey is a dynamic, motivated, and dedicated executive with extensive expertise in quality assurance, prospecting, strategic sales, operations, and new business development. Joshua has over fifteen years of experience in sales and management and documented accomplishments spanning multiple industries (Automotive, SAAS, Logistics, Retail, and Supply Chain). Mr. Bailey has a Lean Six Sigma Black Belt certification and is laser-focused on applying his knowledge to create excellent customer experiences and scaling the Lean organization. Before working at Lean, Joshua was VP of Carrier Operations, where he launched initiatives to increase revenue, successfully launch technology applications, and enhance overall customer satisfaction. Additionally, Mr. Bailey was part of the team that led his former organization to be ISO 9001:2015 certified.

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Cindy Mercado is the Director of Operations for the Northbound Region. Ms. Mercado graduated in 2011 as a Professional in Finances and International Relations from Corporación Universidad De La Costa (CUC). Ms. Mercado has been a valuable asset to our team since she joined us in 2013 as an LTL Operations Assistant, working with one of LSG’s first clients, a 3PL company. Since then, she has gained extensive and valuable experience in different areas of the logistics and transportation industry. Througouht her time with LSG, Ms. Mercado has proven to be a dedicated and skilled key asset to the company, consistenly contributing to the success of our company.

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Sergio Alvarez is the Director of U.S. Operations at Lean Solutions Group. Mr. Alvarez started in the transportation industry in 1997 with drayage, hazmat, and bonded shipments. With over 24 years of experience, Sergio utilizes his knowledge and expertise to assist customers in getting the most out of their nearshore partner. Alvarez is a highly resourceful and self-motivated individual who maintains efficient operations by effectively managing staff, facilities, and equipment and building solid relationships with clients. In 2009, Mr. Alvarez worked in an asset-based 3 PL company, managing LTL, TL, Intermodal, and Volume shipments.

Sergio was one of the first LSG customers utilizing the Colombia operation to streamline the LTL and TL division processes. He helped grow that team from data entry and track trace to carrier sales, AP/AR, claims, bill auditing, etc. Mr. Alvarez had the privilege of getting his associate degree from Florida State University and his bachelor's from Dakota Wesleyan University.

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As of 2023, Jose serves as the Director of Quality Excellence (QE), a role that epitomizes his exceptional career path. After graduating in Industrial Engineering from Universidad del Atlantico in 2014, he joined LSG in 2017 as a TL / LTL Dispatcher, orchestrating logistics for US food distributors.

Jose's dedication and achievements quickly propelled him to the QE Department in 2019 as a Quality Coordinator. Progressing steadily, he took on increasing managerial responsibilities, lending crucial support to Domestic Operations. He now holds the title of Quality Manager for the Northbound region, amplified by his MBA degree. Beyond his accomplishments, Jose stands as an inspiration within the Department, impacting his team profoundly.

Kristell Pardo is the Director of Operations - Central Region. She is an International Business graduate from the EAN University. Kristell started her professional career as a logistics coordinator back in 2017, where she gained knowledge about different positions within the supply chain and logistics industry, focusing mainly on the LTL modality. Kristell started developing new skills and therefore transitioned to being a corporate trainer. In January 2019, she moved to Bogota and helped open the branch alongside our COO, Dany Moreno. Since that time, she gained personnel management skills which allowed her to become an Operations Implementations manager. As an Operations & Implementation manager, Kristell had the opportunity to land big names in the transportation industry, establish great partnerships and business relationships with clients, and contribute to the branch's growth and development.

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Alvaro Otero brings a wealth of expertise to our Colombia Board of Directors of Operations. With a primary focus on Global Forwarding & Port operations, Alvaro has consistently demonstrated his pivotal role in fortifying our organization. His ability to catalyze immediate, effective responses to challenges, coupled with his adept fusion of robust logistics and astute management acumen, underscores his contributions.  

Drawing from over a decade of experience, Alvaro has been a driving force behind Forwarding operations within Colombia and internationally. His portfolio encompasses various commodities, ranging from food and beverages to chemicals.

Jesus Viaña graduated in 2012 with an International Business and Finances degree from Universidad Autonoma del Caribe. With over 6 years of experience in customer service and sales, he joined LSG in 2018 as a logistics coordinator. His dedication and results quickly propelled him to lead the training department, collaborate closely with operations, and eventually become an operations and implementation manager.  

In 2020, during LSG's rapid growth, Jesus pioneered the implementations department, streamlining the onboarding process for new clients. His leadership led to his promotion as Head of Implementations and later as Director of Implementations, reflecting his integral role in LSG's expansion.

George joined our organization in 2013 as an LTL Operations Assistant, rapidly ascending to Operations Supervisor within 18 months. By 2016, he transitioned to an Account Manager role, overseeing a key FTL industry client. In 2020, his passion for training led him to become a Training Manager, guiding a team of 3 to enhance workforce knowledge.  

In 2023, George's expertise led to his appointment as the Director of Training and Learning Development. He leads a team of 49 and ensures employee training aligns with LSG's innovation and excellence focus.

In 2019, Juan began his journey at LSG as a Truckload Tracker and Appointment-Setting Assistant for a prominent trucking company. Rapidly showcasing his discipline and organizational insight, he became a linchpin within the training department during the company's expansion and the establishment of the Strategic Development Department.  

Progressing seamlessly, Juan assumed the role of R&D Manager, leading innovative strategies and fostering process standardization. His exceptional contributions led to his appointment as Strategic Development Director, where he drives visionary initiatives for the company's growth. Juan holds an International Business and Finance degree, specializing in Logistics and International Commerce from Universidad Autonoma Del Caribe.

In 2022, Diva seamlessly integrated into our company as a Concierge Coordinator, swiftly establishing herself as an indispensable cornerstone. Her tenure has been marked by substantial enhancements to our client relationships and notable contributions to departmental structure.  

Diva's ardor for delivering unparalleled customer service has been a driving force behind her role, as she remains steadfast in her commitment to cultivating enduring client connections. Her prowess as a strategic thinker and an innate attention to detail set her apart within the organization.

Rebecca Barriga is the Branch Manager for our Cartagena Branch. She started her professional career as a customer representative at her university. Rebecca then had the opportunity to work as an intern for the Operations Department in the Port of Cartagena, Sociedad Portuaria, where she gained logistics knowledge and personnel management skills as part of the Refrigerated Containers Division for over a year. In October 2019, due to her previous experience, she started working as an Operations Administrative Assistant in Lean Solutions Group, assisting the Manager in developing the Branch and boosting clients' growth. During her time at Lean Solutions Group, Rebecca has developed managerial and efficient problem-solving skills, which have helped her contribute to the Branch's growth and the success of its customers and consolidate one of the biggest clients for Lean Solutions Group in the city.

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Tatiana Charris is the branch manager for our Philippines Branch. She is an Industrial Engineer graduate from the Autonoma Del Caribe University, focusing her dissertation on Strategic Management. Tatiana started with LSG as a Logistics Coordinador back in 2019, where she was able to excel in client resolution and shipping efficiency for Final Mile due to her previous Customer Service experience. As a result of her strong work ethic and dedication, Tatiana then started supporting the Operations Team relocating to our Bogota branch at the time and subsequently the Implementations Team, further fostering the growth and excellence that is characteristic of LSG. In 2022 Tatiana was named the Bogota Brach Manager and most recently, due to her excellent client handling and strong leadership skills, she has taken on our Philippines Branch to support our continued growth and further consolidation of the branch.

Isaac Orozco serves as Lean Solutions Group's Branch Manager in Guatemala. He started his career at Lean Solutions Group in 2017 as a Customer Service Representative for one of the pioneer U.S.-based companies in Barranquilla. Isaac had the opportunity to work in different areas, such as brokerage, LTL, and FTL, and dispatch on the domestic side, where he developed communication, leadership, and problem-solving skills. His hard work did not go unnoticed; that's why by late 2020, he made a jump in his career by becoming an Operations Manager for the Bogota branch. After one year of dedication in this role, Mr. Orozco was promoted to Country Manager in Guatemala.

Andreina Guillen is the Bogota Branch Manager. Andreina has over ten years of experience in the outsourcing and customer service industry. She started as a dispatcher for an after-hours account. After just six months, she was offered the opportunity to be part of the Operations division in the LSG Cartagena branch. She learned more about the company and its internal operations during this time. In 2022, Andreina was promoted to Senior Operations Manager for the Cartagena Branch. During her time in this role, she was able to access more responsibilities, gain exposure, and work closely with upper management. Due to her excellent performance and commitment, Andreina is now the LSG Bogota Branch Manager.

Iader Salazar serves as Lean Solutions Group's Branch Manager for the Bucaramanga, Colombia, Branch. Iader is an International Business Professional from Universidad de la Guajira with a minor in Business Administration. Mr. Salazar started his career at LSG in 2018 as Logistic Coordinator focusing on Track and Trace and Dispatch. Shortly after, he was promoted as Night Supervisor, where he was able to support big clients in the industry. Afterward, Iader continued to grow in the company and was promoted to Operations Manager for the Lean BPO division. Due to his outstanding performance securing solid growth for one of LSG's most significant accounts, Iader was promoted to his current role as Branch Manager.

Esteban's background includes reputable media agencies in the UK and Colombia. He began at Lean Solutions in 2016 as an Account Manager for an FTL company, later advancing to lead teams in the Operations Department. Presently, Esteban heads the BPO division, guiding companies in establishing satellite operations across LSG's global reach.

Carlos Solano is Legal Counsel for Lean Solutions Group. Mr. Solano graduated from the Universidad de Cartagena with a Labor and Industrial Relations Major and is currently a candidate for a master's degree in Labor Law, Labor Procedure, and Social Security from Universidad del Externado in Bogota, Colombia. Mr. Solano began working with Lean Solutions Group in 2015 and currently represents Lean Solutions Group in all judicial matters. His personal distinction has always been to execute all duties from a preventive perspective to protect our company's interests in the areas of labor, civil, and commercial law.

Mr. Solano's expertise provides our Board of Directors with the trust and confidence they require in the decision-making process of these areas of law. Mr. Solano has over 15 years of experience advising companies on litigation processes. During these years, he has provided services to companies within many different areas such as Construction, Health, Gastronomy, Logistics, Technology, and the Public Sector through the Mayor's Office in Cartagena, Colombia.

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