May 21, 2021
Motion graphics animation is a popular technique that allow designers to create stories and bring them to life in a unique way. One clear example of motion graphics are all the Disney and Pixar movies and shows we see. Pure magic, huh?
Well, if you want to learn about the fabulous world of motion graphics, the different techniques that exist, and a few tips to create motion graphics (yes, make the magic happen) in a simple way, please continue reading.
So, before we start with the good stuff, we must first understand the concept itself.
Motion graphics are essentially a type of animation. They are a design style in which movement is applied to composition. In other words, we're talking about animated graphic design.
This powerful tool within the audiovisual field allows ideas to come to life, generating animated content through graphic design. This technique combines multiple disciplines such as photography, illustration, typography, music, videos, 3D, and more visually compelling moving compositions.
To have a better idea, check this cool example out.
Since technology started taking over, motion graphics has reached the most crucial era of its existence to date. This is why we see much more working space today for motion designers.
Internet, television, cinema, mobile applications, and video games all come to life through motion graphics. As Steven Spielberg said, “well, luckily, with animation, fantasy is your friend.”
Motion graphics animation is a unique way to communicate emotionally with the viewer, and add depth to the story. Also, it can give us a message by combining compelling music and copy together.
Motion graphics is used to create ads, television title sequences, explain a concept, and share a product that helps communicate their message.
This audiovisual resource has a series of techniques. The most used methods, and therefore most popular, are the following:
Here are 5 simple steps you must apply to ensure a successful motion graphic animation:
Before you start a motion graphics project, you should consider various factors such as the project's objective, the graphic and animation style you will use, and how and where you will be publishing it. Ask yourself: what's the story you want to tell?
If the project is for a client, make sure to have a previous meeting and ask all the right questions to understand their aims. Also, search for references and examples on the internet or review the projects you've done before. Always keep in mind the objective of the project and what the client wants and expects.
Once you have a general idea of the project, it's time to structure it. The way to do this is by developing a script or storyboard.
Yup! Grab a pen and paper and start writing and drawing! With the script or storyboard, you will know exactly which actions go in each scene in your story. You will be able to segment the scenes and determine how many there will be. Also, you will define if there will be characters or icons. Every detail counts! This will make the animation process much more manageable and organized.
You should also define the format, determine where you'll publish this project and the target audience. Pro tip: The format shouldn't be changed during the entire process.
You will start designing each of the elements that will intervene in the animation to be able to insert them in the animation program that you choose and thus proceed to move them.
Consider the references you researched beforehand, use After Effects and distribute according to the scenes in the storyboard, from the first to the last. Also, in this phase, you will select fonts and formats for kinetic animations and other resources.
Designing for animation requires different organizations considering the segmentation of layers - design for the animation to optimize the entire process.
This is where the real magic happens! The animation process is the fun part. In this stage, take into account the animation style (scene transitions), timing (pace), music (set a tone to the story), and sound effects.
Using video editing software, put together all the animated clips, sound with speech, voice-over, music, and sound effects (the special touch). You will also take advantage of the resources offered by the editing program to make transitions, video effects, color corrections, blurs, and other special effects.
Finally, you will export the complete video, with a resolution and format compatible with the use that will be given to the content.
As a general rule, for the Internet and social networks, a horizontal Full-HD resolution is usually used, comprising 1920 x 1080 pixels, at 25 frames per second and in a 16: 9 screen (widescreen).
However, each video will require a prior study to see which output format is the most suitable for its intended purpose.
There are several programs in which you can create motion graphics, but these are the most common:
LOOKING FOR MOTION GRAPHICS’ SERVICES? YOU’RE IN THE RIGHT PLACE
Yeah, we can help you tell your story in the most magical way.
Lilia Chica is a bilingual (Spanish and English) specialist in corporate communications, with a degree in Communications and Journalism and a post-graduate degree in Communications Management. She has more than eight (8) years of experience with different communication functions, marketing, and organizational culture strategies. Committed, creative, highly adaptable, and results-oriented.
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