July 9, 2021
Social media has continued to gain force within the past few years, and apart from being part of our daily social life, its use has become the norm for businesses looking to reach a wider audience. Therefore, social media management turns into a vital element within any marketing and sales strategy.
It's essential to understand that social media for businesses is no longer an option since it has become one of the most effective ways to reach customers, obtain valuable insights into the customer journey and increase your brand awareness.
In today's day and age, over 4.2 billion people are active on social media; therefore, it's a fantastic opportunity for businesses to be active on platforms people are on and start using them as communication and customer acquisition channels.
There’s a wide variety of reasons why you should invest in social media, but here are the three principal ones:
Currently, many businesses are using social media, which means there’s a lot of competition to gain your customer’s attention. Here’s where you’ll require a unique strategy and the ability to create valuable and attention-grabbing content to stand out from your competitors.
Now that we have established that social media management is a must, it’s essential to start implementing an ideal strategy that will take your social media channels to the next level. Here are some tips to consider when implementing social media to your business strategy:
1. Diversify content.
The most engaging posts are videos, and for a good reason! Video content is more entertaining than an image with text. But even though video content is excellent for social media, it’s important not to overdo it. Try to include different types of content for each post. Use images with statistics, short videos, vertical videos, and constantly post on your stories.
2. Don’t focus only on your customers, pay attention to your current employees too.
It’s sometimes easy to forget that a significant portion of your following will consist of your actual employees. Addressing them on your posts is a great strategy to turn your employees into organic brand ambassadors. Include content about your team, share activities on the workspace, recognitions, important company news, and special dates. This will help them feel motivated and happy to be portrayed on your social media.
Additionally, posting about your employees and your company culture creates a fantastic impression on potential clients since it showcases the strong relationship you’ve built with your team, and it goes a long way in recruitment for new hires.
3. Adapt to social media trends.
Now that you’re on social media, it’s critical to keep up with what people are posting. Pay attention to music trends, challenges, and viral content your company can be part of. This will depend heavily on your brand voice and personality. Don’t try to do everything everyone else is doing; instead, search for trends that make sense for your business.
Let’s look at an example.
A couple months ago the “Jerusalema Challenge” went viral, many companies from different industries and countries around the world (including hospitals, schools, airlines and automobile businesses) joined this challenge with the participation of their employees and all the filming production that it required. With a catchy choreography companies spread out a message of hope and unity as support during the pandemic.
4. Re consider the social media platforms you want for your business.
Currently, there are many social media platforms available; it’s not just Facebook and Instagram anymore. But companies must be selective. You don’t have to be on every single social media platform. First, you must ask yourself: what is my objective? What is my audience looking for? Do I have the resources to manage all these platforms?
It’s better to have a few social media platforms with fantastic content and consistent post than have a presence on many and not nurture them with the right content.
5. Generate conversations in real time.
People love seeing things unfold before their eyes and participating in something as a community. Take the opportunity to generate conversation in real-time by adding live videos, streaming, webinars, and podcasts to your social media strategy. Create spaces to discuss relevant content and talk directly to your audience; this will make them feel part of a community and provide them with helpful information about your brand or services.
6. Be open minded, look for new ways to generate engagement with your audience.
As mentioned, it’s critical to stand out, be bold, be different. Think outside the box, don’t be static, and test different strategies to engage your audience. There’s too much competition and content being produced and posted daily on social media. Your business must find a way to target the right audience, so they choose to consume your content and not others.
7. Improve customer service communication.
There’s no worse practice than not responding to messages from potential clients. Waiting hours for a response turns into a bad user experience and will ultimately make you lose that potential client. Give immediate response to comments or direct messages. If you answer three days later, it can be too late. If that person had the time to reach you, you must have the time to give them the attention they deserve.
8.Influencer marketing keeps growing.
Influencer marketing refers to collaborating with an internet personality to help promote your brand. This trend has become very popular since these influencers have a vast following of loyal users that can potentially become your clients if your product or service is marketed correctly.
Even though it’s a trend that generates outstanding results, be sure to choose the correct person for your campaign based on your audience and objectives. Don’t forget to consider all the legal requirements before generating a contract with them. Before you select your influencer, do the research; always ask for engagement and demographic analytics to help you make the right decision. Also, consider more than one option, cross-reference the analytics and their content, and choose the one that fits your business.
9. Each platform is a different world.
Each channel has their algorithm, and it is constantly changing, so you must have the capability to identify when it is changing. You need to know how each platform works, do some testing, and check out the results. It’s essential to understand that you should not post the same thing on every platform. See what works for each and change the graphics or text to fit the channel you are using. This improves the user experience and increases engagement.
10. Measure your content.
Lastly, an essential element is to measure your content and see how its performing. This will help you identify what is working, what your audience likes the most, the best hours for sharing posts, measuring engagement, social media reach, and demographics insights. With all this information, you’ll be able to continue doing what works and change what is not. This will help you adapt your strategy to create content that your audience is likely to engage with.
With these ten tips in mind, you’ll be able to create a strategy that allows you to engage with your audience, create helpful content, and delight your audience. But before you start posting, here’s a quick checklist for you!
1. Ask yourself the following questions
Does this type of content (graphic, video, story, question, poll) match my objectives for each audience?
2. Check your copy.
3. Use the correct hashtags.
4. Include location for geo targeting.
5. Post away!
Stephanie is a Digital Media Specialist with a degree in Communications and a post-graduate degree in Marketing Management. Her main goal is to execute winning social media strategies for our clients, improving their marketing efforts, generating online presence and brand awareness.
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