What Type of Marketing Organization Structure is Right for Your Business?

Maria Clara Ramirez
May 17, 2023

We all know marketing is vital for businesses as it plays a pivotal role in attracting and retaining customers. Comprehensive marketing strategies enable you to identify, anticipate, and satisfy customer needs. Marketing also helps businesses gather valuable insights about customer behavior, preferences, and feedback, which can be used to improve their overall offerings.  

Even though marketing is critical for business development, some companies do not have the budget or capacity to incorporate it as part of their framework. Here’s where companies must search for strategic alternatives, always considering their business needs.  

There are various ways companies can incorporate marketing into their operations without going over budget. In this blog, we’ll discuss four strategic marketing structures that provide you access to high-quality marketing and a vast pool of global creative professionals by engaging staff augmentation in nearshore and offshore locations.  

Four Types of Marketing Organization Structures

Nearshoring or offshoring marketing is not a one size fits all solution. The success of this type of marketing model will depend on how well you know your business and what your capabilities are. Depending on your objectives and the maturity of your current marketing, you’ll be able to choose from one of the following marketing structures:

      1. Dedicated Professionals

The first and most straightforward approach is hiring a dedicated professional to boost your current in-house marketing team. This alternative is often used in one of two ways:

  • You don’t have a marketing team or any marketing tasks and want to begin slowly.
  • You have a marketing team but can’t execute all your initiatives due to a lack of capacity.

A dedicated professional is fully committed and focused on performing their role within your marketing team.  

On-Demand Marketing Positions

  • Marketing Managers
  • Digital Marketers
  • Content Writers
  • Social Media Specialists
  • Graphic Designers

These professionals can take care of essential functions like market research, brand management, copywriting, public relations, email marketing, and managing CRM systems to gather data and analyze customer behaviors to improve customer satisfaction and retention.

      2. Nearshore or Offshore Augmented Marketing Team

The next alternative is for those who do not have a marketing team in place and would like to create a core group of professionals in nearshore and offshore locations to take care of the graphic design, content production, copywriting, and coordination, among other functions.  

This group of creative professionals is responsible for marketing strategies to promote your company's products or services. The group's size and composition may vary depending on your company's size, goals, and, obviously, budget.

Common Nearshore or Offshore Marketing Team Structures

      3. Fully Dedicated Marketing Agency

Last but not least is the marketing agency approach. Suppose you want to outsource your entire marketing efforts and refrain from executing them in-house. In that case, delegating all strategies and tasks to an external marketing agency is the best option.  

A marketing agency is fully equipped with the positions and capacity to handle your marketing tasks. At the same time, you focus on your company’s core competencies.  

With a marketing agency, you access professionals with experience in all marketing areas, specialized skills, flexibility, cost savings compared to maintaining an in-house marketing team, and the ability to tap into external perspectives and fresh ideas; plus, it can free up internal resources.  

To ensure complete success with your nearshore or offshore marketing agency, you must consider two vital aspects:

  • Constant and effective communication
  • Clear expectations

Marketing Agency Structure

      4. Hybrid Approach: In-House + Agency

Everything is not always black or white. There’s always a little gray. Through a hybrid approach, you’ll leverage your core team in-house to focus on sales enablement and inbound, while utilizing a nearshore or offshore agency for more specialized marketing tactics like ABM, SEO, or Paid Advertising.

The choice is in your hands. Depending on the goals and needs of your organization, you can choose from these four marketing structures to ensure your marketing efforts are at their all-time high. Understanding your business and your capabilities is critical to selecting the proper structure and ensuring effective marketing.   

Want to start building your marketing team with the perfect structure for your business?

Contact us to get started!


Maria Clara is a translator with an emphasis on the freight market. She has journalism, humanities, and digital marketing background. Maria Clara is passionate about content creation, photography, traveling, cultures, and learning fun facts.

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