How to Leverage Nearshore and Offshore Marketing Teams

Kathy Monroy
March 14, 2023

Considering our demanding and competitive environment, companies within all industries have discovered (the hard way) that effective marketing cannot be done with just one person. Capacity has become a roadblock to reaching business objectives. The current issue is having big, creative, and unique ideas but not enough talent, or the right skills, to execute them.  

A straightforward and efficient alternative that does not require significant financial investment and provides results fast is nearshoring or offshoring your marketing efforts. This solution ticks all the boxes: quality, fast results, and cost reductions.  

How to nearshore/offshore marketing?

Whether delegating specific marketing tasks or projects, sourcing on-demand and strategic positions or hiring a full-service marketing agency, outsourcing marketing provides the flexibility you need to fulfill your business needs.  

The first step to successful nearshore/offshore marketing is partnering with experts like Lean Solutions Group, who have the experience and proven business model to help you seamlessly hire and onboard a team of global professionals.

Creative Positions

If your marketing efforts are beginning and you have a small team, hiring specific and strategic positions can help you get the ball rolling with unique and creative graphics that align with your brand. These are some of the strategic positions that will help energize your efforts and reach your business goals.

  • Graphic Designers
  • Content Creators
  • Motion Designers
  • Copywriters
  • SEO Specialists
  • Marketing Directors

Digital Marketing

Depending on what your company needs, you can decide what type of marketing service to look for. If you have a marketing team in place but need additional help to get those projects done, accessing specific digital marketing services like social media management, content creation, or email marketing will help your team have more time to focus on other broader areas of the business.  

Marketing Agency Model

Another strategic way to leverage nearshore/offshore marketing is by placing your entire marketing efforts in the hands of a full-service marketing agency. A team of dedicated marketers creating comprehensive strategies and executing them effectively to ensure you obtain the expected results.  

The Lean Solutions 10-time award-winning agency has the talent and an effective nearshore model to take your marketing efforts through the roof with results-driven strategies and creativity. Our pool of talented marketers is ready to take on the challenge of communicating your brand story effectively and broadening your reach to ensure you meet company objectives.

Benefits of Nearshoring Marketing Functions

The term nearshoring has been around for a while now and it has become increasingly popular because of the benefits it provides for businesses.  

  • Geographical proximity
  • Same time-zones
  • Similar culture  
  • Significant labor cost reductions

When considering nearshoring your marketing team or specific positions, you’ll get all these incredible benefits and many more.  

  • Quality work
  • A dynamic team with a unique perspective
  • Ambitious and talented creative professionals
  • Diversifying your team’s skillsets  

Benefits of Offshoring Marketing Functions

Even though nearshoring has become a common practice, offshoring continues to tackle one of those essential pain points: producing results fast. By having team members in countries like the Philippines, you can provide a non-stop operation. While your nearshore or domestic team sleeps, your offshore team produces the assets to meet those deadlines. Additionally, you’ll have access to a broader talent pool.  


To ensure you stay on top within our competitive environment, you must search for effective and cost-efficient alternatives. Alternatives that give you access to the talent you need to execute your big ideas. With Lean’s marketing division, you can choose from different business models that align with your business needs and allow you to achieve your business objectives.  


Kathy Monroy is an experienced Communications Specialist and Journalist. Driven to go above and beyond, Kathy produces high-quality content specializing in transportation and logistics, marketing, sales, and technology. Her goals include becoming an expert and an authority in her line of work, always providing her audience with the most relevant and useful information.

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