Lack of Marketing Capability is Killing Your Agency

Kathy Monroy
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March 22, 2023
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minutes

What could be more frustrating than having incredible creative projects on the horizon and not having the talent to execute them? Capacity is killing most marketing agencies. The environment is saturated with content, and consumers are demanding more. But agencies cannot keep up with expectations due to a lack of talent, which leads to overworked creatives and increased turnover.  

The apparent solution is hiring more talent. But in most cases, agencies do not have the budget to make that happen. Therefore, they turn to having one employee take care of multiple client projects and tasks, ultimately resulting in overworked creatives...and the never-ending cycle continues.  

The Marketing Capacity Alternative

Here’s where a more efficient, cost-effective, and reliable alternative comes into play: adding capacity to your existing team by nearshoring or offshoring to decrease burnout, turnover, and grow your business. Broadening your company’s reach to a global talent pool will ensure you access the talent to get those projects up and running.  

With Lean Solutions Group, a staff augmentation provider, you can access effective vetting, hiring, and recruiting processes to ensure you find skilled creative professionals to energize your marketing efforts with fresh ideas, experience, and expertise, helping you execute your strategies and accomplish business goals.  

By accessing global marketing talent you’ll be able to get those unique graphics ready on time, have that email or web copy rolling out or create those attention-grabbing videos quicker. Our marketers are ready to broaden your reach, increase your audience, and help you reduce costs!  

Want to know how one of our clients tripled social media efforts, quadrupled their audience, and lowered costs by 37%?

Read Case Study here!

Efficient Internal and External Processes

Through our years of experience, we’ve created an efficient workflow to meet clients’ expectations. Our processes consider the customer’s needs and the creative’s ability to deliver on those needs.  

To ensure our team is performing well and delivering projects on time, we’ve implemented a time-tracking system that allows us to visualize the hours spent on specific tasks. This ensures we understand the time needed for each project. Also, it lets us know if there’s a need for additional training or coaching to reduce the amount of time spent on specific tasks.

On-demand Marketing Positions

These are just some marketing positions you can hire with Lean Solutions Group. Marketers skilled in each of their areas who control your brand story and will provide value to your marketing efforts.  

  • Project Manager
  • Marketing Director
  • Graphic Designer
  • Motion Designer
  • Content Creator
  • SEO Specialist
  • Copywriter

Nearshore or Offshore Model

We’ve developed a robust business model to offer a nearshore or offshore alternative. Suppose you want a team of professionals located closer who work in your same time zone and share a similar culture. In that case, nearshoring your marketing team is the right fit for your business. But offshoring is the way to go if you want to access around-the-clock support.  

Affordable Pricing

We all know hiring can be expensive. With Lean Solutions, you won't go over budget since you'll reduce payroll by up to 40% and access the top talent in a global pool of marketing professionals.  

 

Avoid capacity being an issue to make your big ideas a reality. Broaden your reach across borders and access a global talent pool through Lean Solutions' seamless recruiting and hiring processes. Overcome talent shortages with a strategic alternative and ensure quality, efficient operations, and affordable pricing.  


ABOUT THE AUTHOR

Kathy Monroy is an experienced Communications Specialist and Journalist. Driven to go above and beyond, Kathy produces high-quality content specializing in transportation and logistics, marketing, sales, and technology. Her goals include becoming an expert and an authority in her line of work, always providing her audience with the most relevant and useful information.

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