Why Nearshoring is In and Offshoring is Out

Iris Rangel
April 23, 2020

Businesses all over the world face many challenges during their growth and development, and some of these difficult moments are strongly related with deciding how many financial investments they are willing to make in the development of certain projects, and how to maintain a proper work culture that cultivates productivity and efficiency.

When faced with these decisions, most business owners explore the idea of outsourcing a team dedicated to particular projects at lower costs. This is how terms like offshoring and nearshoring are brought to question. But do we know what kinds of benefits and risks that come with nearshoring and offshoring? Keep reading below to find out more information on why nearshoring is in, and offshoring is out.

Close Proximity

With nearshoring, closer proximity allows for less expensive travel and shorter flight times, greater control over project productivity, and timely decision-making in critical situations. Nearshoring countries, like Colombia, offer companies a greater collaborative experience with the employees they work with. Being closer to the states, nearshoring with countries like Colombia are proven to allow businesses to visit more frequently and make their satellite offices feel like their own while still being a part of daily operations. Contrary to nearshoring, offshoring does not allow businesses to connect with their faraway offices in the way that nearshoring does with vastly different time zones and distances, equating to higher costs and time spent traveling.

Culture similarities

Being the same continental region, you and your partner will face fewer problems regarding the cultural and work differences when nearshoring. With offices in closer proximity, Colombia offers the same culture as the states. Colombian culture also allows for the language barrier in other countries to no longer exist. With similar work cultures and languages, businesses are able to instill their own work culture and collaborate alongside each other more efficiently and effectively. However, with offshoring, business partners are forced to consider communication issues like different languages, accents, and work cultures that are harder to relate to and evolve.

Higher-quality service

When adopting nearshoring, the unique skill sets from the vast talent pools in Colombia provide higher-quality services to their businesses. Nearshoring with partners that have similar career values, you are able to relate to loyal, friendly, and respectful individuals who value their career with you and are dedicated to providing you with great service and productivity. Unlike nearshoring, you often lose these valuable aspects of a working relationship when working with offshore companies.

Closes every gap

Nearshoring is clearly a more beneficial option for businesses. Having a presence in the states and in Colombia, you are able to impart and impact your brand and your culture. The partners you work with are there to work as a part of your team.  With four different offices in Colombia, Lean Staffing has become a household name. We provide a fantastic work environment in Colombia, and our partners genuinely care and are passionate about their careers with Lean Staffing. With our deep roots in the transportation industry, our quality assurance team and technology is at the forefront of the industry. Close every gap and visit our website to learn more about what our back-office solutions can do for you.


Iris Rangel is a freelance writer who offers ghostwriting, copywriting, and blogging services. She works closely with B2B and B2C businesses providing content related to technology, transportation, and marketing that gains social media attention and increases search engine visibility. When she’s not wordsmithing her way through life, you can find her trolling through hours of YouTube and video games.

Share Post


Subscribe to our newsletter!