What areas and positions of your business should you outsource?

Kathy Monroy
October 14, 2022

You have probably heard success stories about companies, or even your competitors, outsourcing tasks or whole departments to experts in staff augmentation. The latest Zippia data shows that there are approximately 300,000 jobs outsourced by the United States each year. This generates incredible benefits for businesses which include overall efficiency, cost savings, and a significant reduction in employee turnover, to name a few.  

What are outsourced jobs?  

Outsourced jobs are those positions that a company hires from an external contractor to perform, usually remotely. Companies may outsource jobs for diverse reasons, like saving on the costs associated with full-time, in-house employees or having staff in different time zones to ensure around-the-clock support.

Whatever the reason is, this strategy allows businesses to fulfill their needs without compromising their resources, time, or staff in training and compliance. With outsourcing, companies can contract individuals through a partner or a third-party provider.  

What areas of your business should you outsource?  

Some years ago, the answer would have been straightforward in most cases: client service and marketing. However, times have changed, and the answer is very different now: you can outsource almost every area of your business.  

From back-office operations to more complex roles, outsourcing supports those areas that have high turnover rates in the U.S. while assisting the most mission critical ones too.  

1. Logistics  

Logistics experts are among the most needed positions for freight transportation companies. A logistics expert assists during the entire process and ensures goods are delivered to customers in a timely manner and in the most favorable conditions.  

The logistics positions businesses are looking to outsource the most are:  

  • Dispatcher
  • Customer care specialist
  • Final Mile Dispatch
  • Track and trace experts
  • Logistics Coordinator  
  • Inventory analyst  
  • Warehouse manager  
  • Claim handling
  • Supply Chain Manager

2. Technology

Most of the programming and IT support work is outsourced to the United States. Not only large companies and corporations but even individuals and small startups are outsourcing tech professionals, due to the incredible results and how they boost overall productivity.  

Some of the most common positions in this field are:  

  • Jr. Developer
  • Senior Developer  
  • Tier 1 Support
  • Tier 2 Support
  • SCRUM Master
  • UI/UX  

3. BPO

Business Process Outsourcing, commonly known as BPO, is hiring a company to perform specific business operations for daily tasks. Among the available positions, these are some of the most common:  

  • Account Strategist
  • Customer Service Representative
  • Document Collector
  • Case Assembler
  • Recruiter

4. Marketing  

Marketing positions are undoubtedly some of the most outsourced jobs in 2022. Growing numbers of companies are relying on marketing tools, measurements, and resources to grow, build trust, and engage their audiences. The marketing tasks include a wide range of skills, from managing social media accounts, on-page SEO, copywriting, etc.  

The most common outsourced positions in Marketing are:  

  • Marketing Coordinator  
  • SEO Specialist  
  • Copywriter  
  • Social Media Strategist
  • Graphic Designer  
  • Creative Content Producer  

5. Human Resources

Through outsourcing human resources responsibilities, companies no longer have to pay high fees on job portal registrations and screening candidates or waste time on long hiring processes and developing technical tests, interviews, or compliance. They can focus on their core business.  

Most common Human Resources positions to outsource:

  • Talent Acquisitions specialists
  • Financial Analyst  
  • Auditor  
  • Staff Accountant
  • Controller  
  • Data entry

Outsourcing is no longer just saving money - it's a strategic decision for growth

As companies grow and scale, it becomes more and more necessary to outsource some positions or even entire areas. According to Zippia, 66% of businesses in the United States outsource at least one department. And the nearshoring market is expected to grow at a compound annual growth rate of 4% between 2022 and 2025.

The benefits of nearshore/offshore

  • Increased business possibilities
  • 24/7 customer support (byhaving teams in different time zones)
  • Cost reduction
  • Lower attrition and burnout.

Having access to a global pool of professionals will provide you with flexibility, diversity, and the best cost-benefit ratio to continue growing your company and improving your services.  

The outsourcing model does save significant amounts of money to a company yearly, but it's no longer just about that: it is a strategic decision for long term growth.  

At Lean Solutions Group, we have professionals and experienced teams ready to help you. Our nearshore services minimize turnover, save up to 50% on direct costs, give you access to an international pool of talent, eliminate lengthy and costly recruitment processes, and much more.  


Kathy Monroy is an experienced Communications Specialist and Journalist. Driven to go above and beyond, Kathy produces high-quality content specializing in transportation and logistics, marketing, sales, and technology. Her goals include becoming an expert and an authority in her line of work, always providing her audience with the most relevant and useful information.

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