Determining the best business strategy for your company in 2021

Kathy Monroy
March 22, 2021

2020's impact on the global economy and company workflows has produced new standards and more advanced business strategies. This unprecedented year has led company owners to start thinking ahead by creating more calculated and thought-out work plans that consider obstacles and setbacks.  

For some companies, 2021 has become the year to transition and re-invent their business. For others, it is a year to continue growing by staying ahead with industry trends and welcoming technology and new business solutions as significant aspects for success.  

Even though many companies survived 2020, there's a lot of caution, hesitation, and skepticism in the decision-making process. This uncertainty is due to the generalized feeling of insecurity about the future and what it holds.    

There are many ways companies can start tackling the new year, and they all begin with a strategic vision.  

The best business strategy for success in 2021

These are some strategies companies must apply to thrive in 2021:  

   1. Welcome change.

Change has had to be embraced worldwide due to the pandemic. Many of these changes have brought significant improvements, especially for companies that have adapted quickly.  

woman in front of a computer

Understanding that change is the first step to success will allow businesses to implement recent trends and workflows quicker for more efficient results.  

During this transitional period, employees are prone to accept change, knowing that it will keep their business afloat and allow it to flourish.  

How to keep up with change?

One of the most effective ways to keep up with change is by implementing strategic planning and creating some sessions to brainstorm and discuss trends and work toward adopting them into your workflows. These sessions are great spaces to evaluate processes and make them even more efficient.  

   2. Focus on what adds value to your business.

Nowadays, customers are becoming more educated in working with a company to buy or contract services. Information is critical for them to feel safe and start their journey with any business. Hence, companies must think about how they add value to their customer's life and communicate this efficiently throughout their digital platforms.  

Possible clients are now scouring the web for options on who to work with and why. Leveraging a powerful website will allow your business to showcase your product offerings, their benefits, how they will better your customer's life, and the simple ways to implement it in the company.  

As a small or big business owner, finding ways to communicate with your clients is essential. Creating valuable conversations with your audience allows you to understand their needs and work on anything that needs improvement. With this feedback, you will continuously improve your processes and add even more value to your customer.  

   3. Work smarter and make better decisions.

Sometimes we all have misconceptions about how to work and how to be more productive. Working harder doesn't necessarily mean you will obtain better results. It's working smarter that will allow you to be more efficient and overcome obstacles.  

But what exactly is working smarter?

Working smarter alludes to understanding your team members' capabilities and knowing how they will be more productive. Having this knowledge, you can place team members in various positions that will allow them to develop their skills and produce better results.  

Having a complete grasp of what works better for your business will allow you to make better decisions and improve your overall performance.  

Timing is essential.

Knowing when to make decisions is pivotal. A big part of working smarter is timing and acknowledging when things must change to better your business.  

For instance, adopting technology into any business process doesn't come easily for some companies. Creating a digital presence requires time and effort, which many companies do not have.  

Taking these decisions that can be difficult in the beginning stages but will bring great success is the essence of working smarter.  

   4. Use this time to improve your business.  

Now that 2020 is over, viewing 2021 as a transitional year will help you work on what didn't go well and things that need improvement.    

Taking some time to reevaluate efforts and create better strategies is crucial. 2020 showed the world that anything might change in a matter of months. Having this in mind will allow you to steer your business to a more flexible way of work, always considering possible obstacles that may arise.  

   5. Think about a multi-plan approach.  

Even though things are slowly coming back to certain normality, there is still uncertainty for many businesses. One of the best ways to tackle these uncertain times is to develop a multi-plan approach where you will plan out different scenarios and be ready for anything that could come ahead.  

It's essential to analyze different success cases, research the best ways to overcome obstacles, and adopt some of those strategies to your business.  

Creating a space with team leaders to brainstorm and layout possible outcomes like:  

  • Health concerns continue to limit our customers.
  • Re-opening taking a longer time.
  • Quarantine.
  • Remote work.
  • Faster deliveries.  

Knowing and understanding some of these outcomes will allow your team to create plans that mitigate their impact and gain the advantage of these situations.  

Having a clear view of what worked and what didn't work in 2020 grants your team the opportunity to create better and stronger strategies that consider possible obstacles and help your business succeed.  

Becoming customer-centric, focusing on what adds value, creating valuable conversations with your audience, and working smarter are some of the critical elements of any strategy for 2021. Embracing technology and adopting new and more efficient workflows will help your business thrive and gain a competitive advantage over the competition.


Kathy Monroy is an experienced Communications Specialist and Journalist. Driven to go above and beyond, Kathy produces high-quality content specializing in transportation and logistics, marketing, sales, and technology. Her goals include becoming an expert and an authority in her line of work, always providing her audience with the most relevant and useful information.

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