A Look at Our Marketing Structures

Mariaclara Ramirez
July 12, 2023

Effective marketing is a must for organizations to stand out in the current competitive business landscape. Marketing is a necessity and a strategic imperative for organizations to differentiate themselves in a saturated market.

As consumers become more selective and technology expands, staying ahead with smart marketing strategies is vital. That's where Lean Marketing comes in!

According to the Harvard Business Review, effective marketing plays a crucial role in helping companies build and maintain customer relationships, drive sales, and generate brand loyalty, ultimately leading to long-term growth and profitability (Harvard Business Review, 1985).

What is Lean Marketing?

Lean Marketing is a division of Lean Solutions Group focused on creating and executing comprehensive marketing strategies to generate results and add true value for your business.  

With our full-service solutions, expert staff, and top marketing talent, Lean Marketing gives your business the tools to succeed. It gives you back the time you need to focus on your company’s core areas. We help redirect your resources and save time and money while providing top-tier, high-quality services.

Our Marketing Structures

At Lean Marketing, we focus on finding the best talent that brings your business a wealth of experience and market knowledge.  

We empower your businesses and maintain sustainable growth with our three business structures: Dedicated Professionals, Fully Dedicated Marketing Agency, and Hybrid Marketing Approach.

Dedicated Professionals

Businesses have unique needs and goals; we understand the different requirements and offer dedicated professionals to take care of those needs. These strategically selected individuals become an extension for your team, boosting your current in-house marketing lineup.

Top Marketing Positions

  • Marketing managers
  • Digital marketers
  • Content writers
  • Social media specialists
  • Graphic designers

Depending on your specific needs, you’ll have a marketing professional working exclusively for your business, helping you with their extensive knowledge and expertise in navigating the complexities of your industry.  

Our dedicated professionals model guarantees a smooth integration into your business operations, promoting improved efficiency and tangible results.

Plus, it’s a model that offers a cost-effective solution without compromising quality. By selecting skilled professionals adapted to your needs, you can eliminate overhead costs of full-time employees; instead, pay for services only when required, scale resources as needed, and receive high-quality work with streamlined communication that ensures consistent collaboration.  

Reduce costs while maintaining top-notch quality through our dedicated professionals model!

Fully Dedicated Marketing Agency

Suppose you are looking for comprehensive marketing solutions without the need to manage an in-house team. In that case, Lean Marketing's fully dedicated marketing agency is the perfect fit.  

This model can be customized to align with your company's size, objectives, and budget. We provide a complete marketing department with specialists in various areas, such as graphic design, content creation, SEO, and social media management.  

According to the 2023 Marketing Week Career and Salary Survey, conducted on over 3,000 marketers, it was found that approximately 44.4% of respondents believe that marketing is only moderately understood by their company and is perceived as a cost rather than an investment (Marketing Week, 2023), this means that you can focus on your main core, while we focus on knowing about your specific marketing needs more than an in-house team and give tangible results from the marketing investment.

With our marketing agency, you gain access to a team with a diverse skill set and extensive knowledge focused on creating marketing strategies to showcase your company's products or services effectively.

Hybrid Approach: In-House + Agency

We understand you might already have an amazing marketing team; however, sometimes you need extra help to cut time and welcome new strategies, this means your business might be seeking a flexible and collaborative marketing approach. Here’s where our hybrid model comes into play.  

This model combines the strengths of an in-house marketing team with the expertise of an external agency, leveraging the knowledge and resources of Lean's professionals while retaining some control over your marketing activities.  

This collaborative setup allows you to optimize your team's efficiency and productivity by leveraging our staffing services. Source skilled members from our talent pool and create a cohesive, high-performing team.  

Additionally, you’ll be able to encourage collaboration by partnering with our agency, benefiting from our expertise and resources and ensuring a seamless flow of ideas, promoting innovation, and maximizing the use of your in-house team's strengths.  

By welcoming this hybrid model with open arms, you will create a balance between control and expertise, leading to impactful marketing campaigns.

Ready to boost your business and take it to new heights?  

Don't let anything hold you back from success, connect with Lean Marketing today and discover how our expertise can elevate your brand.  

Contact us now and let's do it together!  


Maria Clara is a translator with an emphasis on the freight market. She has journalism, humanities, and digital marketing background. Maria Clara is passionate about content creation, photography, traveling, cultures, and learning fun facts.

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