5 Benefits of Nearshoring Lead Generation Services

Kathy Monroy
October 8, 2020

It is no secret that lead generation is crucial for any business to achieve one of its primary goals: expand its client-base to increase revenue. But a successful lead generation strategy that includes the right methods requires time, energy, and effort. A great sales team is a must in this endeavor! Finding the right talent to make sure these leads turn into customers is vital to boost a company's sales.

Often, one person is not enough! An entire team is required to generate a significant amount of leads that convert into buyers. In many cases, thousands of leads may only add up to a handful of new customers.

Converting leads into customers has become challenging, especially in these unprecedented times. The need to think outside the box is even more critical. For many businesses, having an additional dedicated and committed workforce is necessary. Even though this seems simple, cash flow may be an issue for hiring new staff to their team. But growth is essential to achieve company goals.  

“We were looking to add inside account executives that had a transportation background that we could add to our team. The other goal we were looking to solve was a scalable solution as we grow the inside account executive team. Lean Sales was the perfect solution at a price point that made sense for us.”
~ Kurtis Tryber, Travel Only Transit

One of the best ways to put your sights back on growth is by nearshoring lead generation services. Having an extension of your team working from a satellite office in a country that shares your same time zone and culture is ideal for any business. Colombia, South America, houses some of the most talented and motivated sales professionals that are well-trained to take any company's sales goals through the roof.    

At Lean Sales, we take care of all our client's sales needs. One of those needs is lead generation and finding sales opportunities through outbound strategies for U.S.-based companies.    

Here are five benefits of nearshoring your lead generation efforts through Lean Sales:    

1. Discover high performing employees at a fantastic price    

Colombia is an amazing country with its unique appeal, not just for its beautiful and touristic cities, but also for its people. We use our experience to find the most talented, hardworking, fast-learning, bilingual sales professionals ready to take on the world. Partnering with Lean Sales gives you access to higher-quality talent at a lower cost, which leads to a higher return on investment.    

"The team members that Lean Sales have provided for us exemplify ownership, a strong work ethic, and coachability, all of which are paramount to the success of any sales organization."  
~ Chris Hilton, MyFlooring.com

2. Experience a hassle-free recruiting, hiring, and training process  

We want nothing more than to satisfy all our client's needs and make everything simpler. Recruiting, hiring, and training processes are time-consuming. We take care of it all! By leveraging our parent company, Lean Staffing Solutions' proven methods, you will have trained employees ready to go without the additional burden of paperwork and HR responsibilities.  

“We've had outstanding support from the Lean Sales team in getting our new team members setup from a technology and tools perspective, and they have invested in weekly calls with our executive team to ensure continued success.”
~ Kurtis Tryber, Power Only Transit

3. Increase productivity   

Lead generation is only the beginning of the sales process, but it's time-consuming, and we understand there are other important tasks to tackle. We handle the time-consuming activities - the phone calls, the emails, the social media outreach - so you can focus on closing deals and servicing your customers.    

4. Increase revenue 

Increasing revenue is all about adding opportunities to sell your products and services. As we generate more sales qualified leads for you and your team, you will create more revenue with the same effort, which is a huge win.    

5. Have a great excuse to visit Colombia  

When you set up your satellite office in Colombia, you’ll want to plan monthly or quarterly visits to get to know your team, provide additional training, and enjoy the culture and night life in Colombia.  The best part is it's only a 3-hour flight from Miami or Houston.  

“Colombia is a beautiful country with amazing people, spirited culture, and breath-taking landscapes, and the food is truly incredible.  For every company considering working with Lean Sales, this is your personal invitation to take the short flight down to Cartagena, Barranquilla, Medellin, or Bogota to meet our teams and see our operations for yourself. This is often the light bulb moment when the Lean model makes perfect sense.”  
~ Trey Griggs, VP of Lean Sales

In summary, nearshoring your lead generation is vital to increase your revenue in a cost-effective manner. It is one of the best ways to focus on growth while having access to highly trained and qualified sales reps at the right price. Let us do the heavy lifting and let you focus on what you do best!

“Lean Sales dedication to supporting us and our new team members has been absolutely outstanding, and I would highly recommend Lean Sales to any colleagues of mine in the industry.”  
~ Kurtis Tryber, Power Only Transit


Kathy Monroy is an experienced Communications Specialist and Journalist. Driven to go above and beyond, Kathy produces high-quality content specializing in transportation and logistics, marketing, sales, and technology. Her goals include becoming an expert and an authority in her line of work, always providing her audience with the most relevant and useful information.

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