Our Management Team

Robert has spent his entire career in logistics, having founded a transportation brokerage business in 2001, supported by his back-office operation in Colombia. After selling his brokerage business, Cadena decided to dedicate all of his energy to helping others in the logistics industry cut costs by setting up their operations in Colombia.  

Today, through his company Robert has helped over 450+ U.S.-based transportation companies set up a satellite office in Colombia. These companies have reduced employee turnover considerably, cut costs, eliminated the legal risk from ever-increasing HR-related issues, and created the ability to expand their workforce at a pace that would not be possible in the United States.  

Under Mr. Cadena’s leadership, Lean Solutions Group currently has over 6,000 employees in five different Colombian cities, in Guatemala and the Philippines, and has ranked for three consecutive years in the INC 5000 list of fastest growing companies in America. Mr. Cadena’s vast experience in the logistics space has allowed him to provide tailor-made solutions for his customers in need of staffing and IT Development.

David Bell has been a leader in the transportation industry for over 25 years, beginning his industry career in 1993. In his early career, he started as a dispatcher at Precise Transportation and then joined Gateway Transportation Services as the Operations Manager. In 2001, Mr. Bell joined Cargo Transportation Services, Inc., where he served as CEO until 2011 when Cargo was bought by Smith Transportation Services, Inc. David was an equity holder and the COO of Smith Transportation until 2018 when it was sold to a Private Equity firm.

Scott Rohleder has accumulated over 30 years of business experience. His career began as a Certified Public Accountant (CPA) with Price Waterhouse as an auditor. After an early promotion, Mr. Rohleder was hired as the Controller of CRC Products, Inc. During his tenure, he was promoted to Chief Financial Officer and then Chief Operating Officer, and finally, to President.    

More recently, Mr. Rohleder served as the Chief Operating Officer of a membership organization comprised of business owners, Vice President of Operations of a US-based national trucking company and acting chief financial officer for a diversified publicly traded company headquartered in Australia. Before these roles, he was a director in a full-service accounting firm.  

Currently, Mr. Rohleder provides a broad spectrum of advisory services to early-stage businesses, many of which he is a member of the Board of Directors. Besides serving as a Director for Lean Staffing, he is a director for a condominium association in St. Kitts, a publicly-traded branding company in Canada, and a biotechnology company in Florida.

Joaquin Oliveras serves as Chief Financial Officer of Leans Solutions Group. A proven senior corporate leader in finance, business strategy, and due diligence, Mr. Oliveros has more than 20 years of experience in the human capital management space. He has built a career supporting corporate strategy and development, multi-country financial objectives, and due diligence for several of the world's best private equity funds and Fortune 500 businesses.

Prior to joining Lean Solutions Group, Mr. Oliveras served as the Senior Vice President and Chief Financial Officer of PepsiCo Mexico. His responsibilities included capital allocation and annual investments of $550 million in PepsiCo’s Central and South American Foods, engaging with treasury, control, operations, strategy, and corporate divisions and externally operating with suppliers, customers, and key stakeholders.

Joaquin earned a Master of Business Administration degree at the Yale University School of Management. He began his career in macroeconomic and trade policy with Uruguay’s Department of Treasury as an advisor to the Minister after which he held executive positions with Price water house Coopers and with PepsiCo in support of their Latin American markets.

Dany Garcia Moreno, currently appointed as Chief Operating Officer at Lean Solutions Group started his professional development in his early 20's. Mr. Moreno first gained expertise in the product auditing field for NESTLE U.S.A. and Conagra on the Manufacturing Improvement Division. His involvement in process management and standard operation audits paved the way for his extensive and ongoing experience in the logistics and management field.  

Initially, in 2012, Mr. Moreno's experience was focused on Brokerage and Carrier sales; however, it expanded later into broader logistics such as the asset-based industry, drayage, bonded shipments, and more. As the Senior Broker for an asset-based U.S. Trucking company, he worked his way up to Head of operations, running multiple divisions and departments in Lean Staffing Solutions, currently known as Lean Solutions Group.  

Mr. Moreno's management plan includes the company-wide certification of ISO 9001 by an international entity, the yellow belt certification for all company managers, and the implementation of auto sustainable processes and projects such as the seniority and experience color ranking. Mr. Moreno's latest contribution includes the standardization of the sales and client onboarding process.

Alfonso is an Electronic Engineer, full-stack developer, and technology executive focused on the logistics industry. He has participated in creating state-of-the-art technology solutions such as fully automated vehicle access control systems with ALPR. He is a seasoned head software developer knowledgeable in various high- and low-level programming environments, IT project manager, and leader of software divisions, taking projects from zero to completion on live production environments in record time.  

Mr. Quijano is a versatile engineer with operations experience focused on building highly efficient technology teams and supporting company departments, including HR, Marketing, Sales, PR, and IT.

Daniel Agamez is a business administrator with over five years of professional experience in the transportation and logistics industry. Leading teams of more than 1,000 employees, he has come to understand the importance of high-quality services. He aims to define, and most importantly, create an all-time high service standard for internal and external clients. Establishing a more integral organization focused on its human resource is one of his main drivers. Daniel believes that grasping and embracing the significance of a well-built team is crucial, from a holistic point of view, and is the key to significant success.

Mary Jane Velasquez is the Vice President of Human Resources for Lean Staffing Solutions, Inc. She has rapidly progressed in her levels of responsibility at LSS. Ms. Velasquez has accumulated ten years of business experience.  Before joining Lean Staffing, Ms. Velasquez developed her exemplary management and organizational abilities at ECOPETROL, a Colombian refinery and oil company where she served in various roles of responsibilities.  Mary Jane utilizes her skills, bringing balance and organization to an ever-growing workforce for Lean Staffing, through strategic tools and techniques.  

Ms. Velasquez spent three years living, working, and studying at Greenwich University in London, where she received a master's degree in International Human Resource Management. She has also received her bachelor’s degrees in both Business Management with an emphasis on International Business and Finance at Tecnologica Bolivar University, Cartagena.

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Gena has amassed 18 years in the transportation industry serving in sales and marketing roles for both the U.S. transportation industry and the maritime industry. Before joining Lean Staffing, Gena was employed by Triumph Business Capital (“Triumph”) for 12 years in various roles of progressive responsibility, including V.P. of Marketing.  

During her tenure with Triumph, Ms. Mann managed and implemented five sales and marketing management systems, four new product introductions, three different CRM systems, two re-branding initiatives, and one acquisition. She is a graduate of Texas Tech University, Rawls College of Business, where she earned a BBA degree in Marketing.

Luis Encinales is the Head of Lean Tech's Operation Department. He is an Electronic Engineer passionate about technology, software development, product management, and innovation. He has over six years of experience working in the tech and software development industry and more than three years working at Lean Solutions Group. He started his career as a junior mobile developer in Italy after receiving his master's degree in Automation Engineering from Politecnico di Milano University. Afterward, Mr. Encinales grew in the software development industry, going through positions such as backend lead, tech lead, and project manager, acquiring knowledge and experience from a technical side and a managerial standpoint.  

He received honors as the best student in his class for his bachelor's degree in Electronic Engineering from the Universidad del Norte, which he studied with a full scholarship. Mr. Encinales was also selected for another scholarship program for his master's degree in Italy.

Sergio Alvarez is the Director of U.S. Operations at Lean Solutions Group. Mr. Alvarez started in the transportation industry in 1997 with drayage, hazmat, and bonded shipments. With over 24 years of experience, Sergio utilizes his knowledge and expertise to assist customers in getting the most out of their nearshore partner.

Alvarez is a highly resourceful and self-motivated individual who maintains efficient operations by effectively managing staff, facilities, and equipment and building solid relationships with clients. In 2009, Mr. Alvarez worked in an asset-based 3 PL company, managing LTL, TL, Intermodal, and Volume shipments.

Sergio was one of the first LSG customers utilizing the Colombia operation to streamline the LTL and TL division processes. He helped grow that team from data entry and track trace to carrier sales, AP/AR, claims, bill auditing, etc.

Mr. Alvarez had the privilege of getting his associate degree from Florida State University and his bachelor's from Dakota Wesleyan University.

Joshua Bailey is the Director of Sales and Customer Success at Lean Solutions Group. Mr. Bailey is a dynamic, motivated, and dedicated executive with extensive expertise in quality assurance, prospecting, strategic sales, operations, and new business development. Joshua has over fifteen years of experience in sales and management and documented accomplishments spanning multiple industries (Automotive, SAAS, Logistics, Retail, and Supply Chain). Mr. Bailey has a Lean Six Sigma Black Belt certification and is laser-focused on applying his knowledge to create excellent customer experiences and scaling the Lean organization.

Before working at Lean, Joshua was VP of Carrier Operations, where he launched initiatives to increase revenue, successfully launch technology applications, and enhance overall customer satisfaction. Additionally, Mr. Bailey was part of the team that led his former organization to be ISO 9001:2015 certified.

Morley de Moya is the National Director of Operations of the Northbound Region. Mr. De Moya graduated from college with a bachelor's degree in occupational health. In 2016, he started his career at Lean staffing, working as a dispatcher for Smith Transportation. He continued developing his professional career within the LTL division of Smith Transportation, where he became an expert in over-the-road transportation, volume and partial shipments, LTL, and TL.    

Mr. De Moya was brought to the LSG operations team in mid-2018 as an Operations Manager overseeing a total of 12 accounts, a role which he performed until November 2018. Afterward, Mr. De Moya was promoted by our Director of Operations to Branch Manager for our Cartagena office. Morley currently oversees and leads the entire operation for our Cartagena branch with over 20 different logistics accounts and more than 300 employees.

Valeria Rojo is the Director of Operations for our Central Region. Ms. Rojo initiated her career with Lean Staffing in 2015 as a Logistics Coordinator. Valeria has vast experience in Customer Service, Dispatch, and Tracking fields for Logistic Companies specialized in Home Deliveries. Ms. Rojo continued her growth with LSG when she was appointed as an Operations and Implementations Manager in early 2018, a role which she performed until mid-2019. Ms. Rojo was then promoted as Branch Manager for our newest office in Bogota. As a result of her continued work and strive for excellence, she has contributed to the impressive growth our Bogota office has experienced.  

Ms. Rojo graduated from Universidad Autonoma Del Caribe with an International Business, and Finance Degree focused on Logistics and International Commerce.

Jorge Vizcaino is the Head of Lean Solutions Freight Forwarding Division. Mr. Vizcaino has 8+ years of logistics and transportation experience. Before joining Lean Staffing, Mr. Vizcaino worked for different industries, including international logistics, foreign trade, and supply chain, and in operational and managerial positions for a global ocean transportation carrier. Afterward, he moved to a Canadian raw materials international broker, where he occupied different positions in customer service, exports, imports, and compliance areas, acquiring relevant knowledge of the global markets and the logistics industry.    

Mr. Vizcaino received his bachelor’s degree in International Business Management and an undergraduate diploma in international trade, supply, and distribution from Libre University, in Barranquilla.

Valery Vega is the Director of Client Relations and Concierge. Ms. Vega has more than seven years of experience in the industry. At Lean Solutions Group, Valery has worked for many clients in different positions, starting as a Logistics Coordinator and scaling up to a Managing position in only one year. She was part of the Operations Department at Lean Staffing for two years before taking on her new role.  

Valery is currently in her final semester of Business Administration at Autonoma University in Barranquilla.

Cindy Mercado is the Branch Manager for the Barranquilla office. Ms. Mercado graduated in 2011 as a Professional in Finances and International Relations from Corporación Universidad De La Costa (CUC). Ms. Mercado worked for five years as a Customer Service Representative for two U.S.-based services companies in Barranquilla. In July 2013, her experience allowed her to land the LTL Operation Assistant position in Cartagena. Ms. Mercado started working at Lean Solutions Group CEO's LTL branch, part of an asset-based U.S. Trucking company, one of LSG's first clients.  

During this time, Ms. Mercado had the opportunity to work in different areas, including drayage, brokerage, carrier sales, LTL, and FTL on the domestic side. Ms. Mercado grew her career path within this account, transitioning from an LTL Operations Assistant to a Supervisor in 2015 in Cartagena. Then in 2017, Mercado returned to Barranquilla as an Account Manager for that same account and, by late 2020, become the Branch Manager for not only the most significant LSG branch but also their headquarters.

Tatiana Charris has been the branch manager for our Bogota Branch since early 2022. She is an Industrial Engineer graduate from the Autonoma Del Caribe University, focusing her dissertation on Strategic Management. Tatiana started with LSG as a Logistics Coordinador back in 2019, where she was able to excel in client resolution and shipping efficiency for Final Mile due to her previous Customer Service experience. As a result of her strong work ethic and dedication, Tatiana then started supporting the Operations Team relocating to our Bogota branch at the time and subsequently the Implementations Team, further fostering the growth and excellence that is characteristic of LSG. Most recently, due to her excellent client handling and strong leadership skills, she has taken on our Bogota Branch to support our continued growth and further consolidation of the branch.

Kristell Pardo is the branch manager for our Bucaramanga branch. She is an International Business graduate from the EAN University. Kristell started her professional career as a logistics coordinator back in 2017, where she gained knowledge about different positions within the supply chain and logistics industry, focusing mainly on the LTL modality. Kristell started developing new skills and therefore transitioned to being a corporate trainer. In January 2019, she moved to Bogota and helped open the branch alongside our COO, Dany Moreno. Since that time, she gained personnel management skills which allowed her to become an Operations & Implementations manager.

As an Operations & Implementation manager, Kristell had the opportunity to land big names in the transportation industry, establish great partnerships and business relationships with clients, and contribute to the branch's growth and development.

Rebecca Barriga is the Branch Manager for our Cartagena Branch. She started her professional career as a customer representative at her university. Rebecca then had the opportunity to work as an intern for the Operations Department in the Port of Cartagena, Sociedad Portuaria, where she gained logistics knowledge and personnel management skills as part of the Refrigerated Containers Division for over a year. In October 2019, due to her previous experience, she started working as an Operations Administrative Assistant in Lean Staffing, assisting the Manager in developing the Branch and boosting clients' growth.

During her time at Lean Solutions Group, Rebecca has developed managerial and efficient problem-solving skills, which have helped her contribute to the Branch's growth and the success of its customers and consolidate one of the biggest clients for LSG in the city.

Carlos Solano is Legal Counsel for Lean Solutions Group. Mr. Solano graduated from the Universidad de Cartagena with a Labor and Industrial Relations Major and is currently a candidate for a master's degree in Labor Law, Labor Procedure, and Social Security from Universidad del Externado in Bogota, Colombia.  

Mr. Solano began working with Lean Solutions Group in 2015 and currently represents LSG in all judicial matters. His personal distinction has always been to execute all duties from a preventive perspective to protect our company's interests in the areas of labor, civil, and commercial law. Mr. Solano's expertise provides our Board of Directors with the trust and confidence they require in the decision-making process of these areas of law.  

Mr. Solano has over 15 years of experience advising companies on litigation processes. During these years, he has provided services to companies within many different areas such as Construction, Health, Gastronomy, Logistics, Technology, and the Public Sector through the Mayor's Office in Cartagena, Colombia.