How to improve your company culture to increase productivity?
Recent studies have shown that consolidating a strong and well-structured company culture generates a favorable space for employees, ensuring much higher productivity compared to companies that do not have an established corporate culture.
The book "Growth Engines" by Sean Hellis and Morgan Brown covers essential elements for a company to succeed in this new era. A robust organizational culture is one of the fundamental pillars for companies to achieve success.
Benefits of a Strong Company Culture
Culture boosts competitiveness
A strong culture provides companies with tools to improve productivity and allow them to be more competitive in the market. Studies have shown that companies implementing an entrepreneurial culture have dramatically increased their productivity and, by extension, their competitiveness in the market.
Culture keeps collaborators happy
Companies with a strong focus on their collaborators have shown significant growth in sales and general productivity. In fact, an Oxford study stated that happy workers are 13% more productive.
Culture ensures employee welfare
The stronger the culture, the happier the employee and the greater the commitment. According to a TINYpulse report, employees who work in companies with poor or no organizational cultures are 24% more likely to leave the company.
Steps to Build A Solid Culture
1. Create a mission statement.
The mission is the backbone of the company’s first conception, providing direction and a larger purpose.
2. Establish a well-versed and believable narrative.
The company’s history must feel real and tangible to inspire its collaborators to contribute to the completion of this shared dream.
3. Frame the company’s mission by establishing core values that are easy to adhere to.
Standardize these values throughout the organization, highlighting the desirable behaviors among the employees, creating a consistent culture awareness.
4. Lead with a purpose.
There must exist an environment where employees feel encouraged to propose ideas and new goals for the organization’s greater good. A good leader calls their collaborators ‘people’ and not ‘employees’.
5. Design and implement a ‘symbolic framework’
A collection of practices, symbols, names, titles, clothing, phrasing and ceremonies that help describe and convey the community’s unique identity.
All these elements work together to ensure a thriving company culture. Microsoft, HubSpot, Lean Solutions Group (with their Warrior Community), and EPM are just a few examples of companies fully understanding the benefits of implementing a solid company culture.
Want to know more about culture and productivity? Download the whitepaper below!
Christian is a professional translator, terminologist, and proofreader; he is also a singer and composer. Passionate about the phenomenology of human communication, music, and food. A creative, proactive, and innovative professional with extensive experience in linguistics project management in areas such as technology, biotechnology, medicine, social sciences, and business processes. Enthusiast of video games and cinematography.
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