Why does your business need a strong social media presence?

Valentina De La Cruz
August 30, 2022

It is no secret that having a strong social media presence plays an essential role in business development and success. The time when email was the only form of communication has long passed. Now, social media platforms like Facebook, Instagram, and LinkedIn are the primary methods of communication that allow companies to reach a broader audience and engage through unique and creative content that expresses their brand story.  

If you own a business, you are pretty much aware of the value of social media and how it can help your company grow. Without a solid social media presence, many businesses are likely to fail since it's how they nowadays remain current. If you want to stay competitive in the market today, you can no longer afford to be a spectator.  

Undoubtedly, social media has established itself as a cornerstone of marketing efforts. It is a steppingstone for developing a brand, creating relationships, and connecting with clients and new target audiences.

5 Reasons why your business needs a strong social media presence

        1. Cost-effectiveness

Anything from setting up an account to publishing your first post is completely free on all top social media platforms until you decide to run paid ads to promote your business.

        2. Brand awareness

Whether you are a new company or an established one, social media can help you increase brand awareness. It is now an essential component of business success.  

According to a survey by Peter Cassidy, when brands are active on social media, almost 90% of consumers trust them more. There's probably a reason why social media has captured the market's attention: it is what people want; it's what they're consuming. That's why most brands are taking advantage of this when promoting their products or services.  

        3. Increase traffic  

You can do many things to increase your traffic through social media. You can grow your audience by inviting more people to follow you, posting consistently, experimenting with new content, and joining in on trends. But be sure to always prioritize quality over quantity in every online post.  

        4. Generate leads

You may be wondering how to generate leads through social media. The best strategy is to understand your target audience and know exactly what they need and what they like so you can create content relevant to their needs, therefore grabbing their attention and generating interactions.  

        5. Engage with your audience & potential clients  

Social platforms are one of the most impactful ways to engage with customers. It is the ideal opportunity to showcase your company and how unique your services are. Displaying new products and asking for their opinions are effective ways to interact with your customers and generate buzz around your business.  


Social media can increase your company's visibility to a larger audience. It gives you the channel you need to showcase your company's voice and allows you to share your ideas and goals with others. Understanding that this power must be used responsibly by providing engaging, valuable content to assist others and build a more robust internet community is critical.


Valentina is a Digital Media Specialist with a degree in Marketing and Communications and a Master’s degree in Digital Communications and Multimedia. She has dedicated her over five years of experience to developing and planning campaigns and creating content strategies for companies. Her multiple achievements include increasing companies’ audiences and improving customer retention. Her knowledge and performance in e-commerce, digital marketing, communication, and branding have allowed her to grow professionally and expand her tools to help more companies achieve their marketing objectives.

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